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4 Historical Portugal
Before Romans described western Iberia or Hispania as "Lusitania," ancient Iberians inhabited the land. Phoenician and Greek trading settlements grew up in the Tagus estuary area and nearby coasts. Beginning around 202 BCE, Romans invaded what is today southern Portugal. With Rome's defeat of Carthage, Romans proceeded to conquer and rule the western region north of the Tagus, which they named Roman "Lusitania." In the fourth century CE, as Rome's rule weakened, the area experienced yet another invasion—Germanic tribes, principally the Suevi, who eventually were Christianized. During the sixth century CE, the Suevi kingdom was superseded by yet another Germanic tribe—the Christian Visigoths.A major turning point in Portugal's history came in 711, as Muslim armies from North Africa, consisting of both Arab and Berber elements, invaded the Iberian Peninsula from across the Straits of Gibraltar. They entered what is now Portugal in 714, and proceeded to conquer most of the country except for the far north. For the next half a millennium, Islam and Muslim presence in Portugal left a significant mark upon the politics, government, language, and culture of the country.Islam, Reconquest, and Portugal Created, 714-1140The long frontier struggle between Muslim invaders and Christian communities in the north of the Iberian peninsula was called the Reconquista (Reconquest). It was during this struggle that the first dynasty of Portuguese kings (Burgundian) emerged and the independent monarchy of Portugal was established. Christian forces moved south from what is now the extreme north of Portugal and gradually defeated Muslim forces, besieging and capturing towns under Muslim sway. In the ninth century, as Christian forces slowly made their way southward, Christian elements were dominant only in the area between Minho province and the Douro River; this region became known as "territorium Portu-calense."In the 11th century, the advance of the Reconquest quickened as local Christian armies were reinforced by crusading knights from what is now France and England. Christian forces took Montemor (1034), at the Mondego River; Lamego (1058); Viseu (1058); and Coimbra (1064). In 1095, the king of Castile and Léon granted the country of "Portu-cale," what became northern Portugal, to a Burgundian count who had emigrated from France. This was the foundation of Portugal. In 1139, a descendant of this count, Afonso Henriques, proclaimed himself "King of Portugal." He was Portugal's first monarch, the "Founder," and the first of the Burgundian dynasty, which ruled until 1385.The emergence of Portugal in the 12th century as a separate monarchy in Iberia occurred before the Christian Reconquest of the peninsula. In the 1140s, the pope in Rome recognized Afonso Henriques as king of Portugal. In 1147, after a long, bloody siege, Muslim-occupied Lisbon fell to Afonso Henriques's army. Lisbon was the greatest prize of the 500-year war. Assisting this effort were English crusaders on their way to the Holy Land; the first bishop of Lisbon was an Englishman. When the Portuguese captured Faro and Silves in the Algarve province in 1248-50, the Reconquest of the extreme western portion of the Iberian peninsula was complete—significantly, more than two centuries before the Spanish crown completed the Reconquest of the eastern portion by capturing Granada in 1492.Consolidation and Independence of Burgundian Portugal, 1140-1385Two main themes of Portugal's early existence as a monarchy are the consolidation of control over the realm and the defeat of a Castil-ian threat from the east to its independence. At the end of this period came the birth of a new royal dynasty (Aviz), which prepared to carry the Christian Reconquest beyond continental Portugal across the straits of Gibraltar to North Africa. There was a variety of motives behind these developments. Portugal's independent existence was imperiled by threats from neighboring Iberian kingdoms to the north and east. Politics were dominated not only by efforts against the Muslims inPortugal (until 1250) and in nearby southern Spain (until 1492), but also by internecine warfare among the kingdoms of Castile, Léon, Aragon, and Portugal. A final comeback of Muslim forces was defeated at the battle of Salado (1340) by allied Castilian and Portuguese forces. In the emerging Kingdom of Portugal, the monarch gradually gained power over and neutralized the nobility and the Church.The historic and commonplace Portuguese saying "From Spain, neither a good wind nor a good marriage" was literally played out in diplomacy and war in the late 14th-century struggles for mastery in the peninsula. Larger, more populous Castile was pitted against smaller Portugal. Castile's Juan I intended to force a union between Castile and Portugal during this era of confusion and conflict. In late 1383, Portugal's King Fernando, the last king of the Burgundian dynasty, suddenly died prematurely at age 38, and the Master of Aviz, Portugal's most powerful nobleman, took up the cause of independence and resistance against Castile's invasion. The Master of Aviz, who became King João I of Portugal, was able to obtain foreign assistance. With the aid of English archers, Joao's armies defeated the Castilians in the crucial battle of Aljubarrota, on 14 August 1385, a victory that assured the independence of the Portuguese monarchy from its Castilian nemesis for several centuries.Aviz Dynasty and Portugal's First Overseas Empire, 1385-1580The results of the victory at Aljubarrota, much celebrated in Portugal's art and monuments, and the rise of the Aviz dynasty also helped to establish a new merchant class in Lisbon and Oporto, Portugal's second city. This group supported King João I's program of carrying the Reconquest to North Africa, since it was interested in expanding Portugal's foreign commerce and tapping into Muslim trade routes and resources in Africa. With the Reconquest against the Muslims completed in Portugal and the threat from Castile thwarted for the moment, the Aviz dynasty launched an era of overseas conquest, exploration, and trade. These efforts dominated Portugal's 15th and 16th centuries.The overseas empire and age of Discoveries began with Portugal's bold conquest in 1415 of the Moroccan city of Ceuta. One royal member of the 1415 expedition was young, 21-year-old Prince Henry, later known in history as "Prince Henry the Navigator." His part in the capture of Ceuta won Henry his knighthood and began Portugal's "Marvelous Century," during which the small kingdom was counted as a European and world power of consequence. Henry was the son of King João I and his English queen, Philippa of Lancaster, but he did not inherit the throne. Instead, he spent most of his life and his fortune, and that of the wealthy military Order of Christ, on various imperial ventures and on voyages of exploration down the African coast and into the Atlantic. While mythology has surrounded Henry's controversial role in the Discoveries, and this role has been exaggerated, there is no doubt that he played a vital part in the initiation of Portugal's first overseas empire and in encouraging exploration. He was naturally curious, had a sense of mission for Portugal, and was a strong leader. He also had wealth to expend; at least a third of the African voyages of the time were under his sponsorship. If Prince Henry himself knew little science, significant scientific advances in navigation were made in his day.What were Portugal's motives for this new imperial effort? The well-worn historical cliche of "God, Glory, and Gold" can only partly explain the motivation of a small kingdom with few natural resources and barely 1 million people, which was greatly outnumbered by the other powers it confronted. Among Portuguese objectives were the desire to exploit known North African trade routes and resources (gold, wheat, leather, weaponry, and other goods that were scarce in Iberia); the need to outflank the Muslim world in the Mediterranean by sailing around Africa, attacking Muslims en route; and the wish to ally with Christian kingdoms beyond Africa. This enterprise also involved a strategy of breaking the Venetian spice monopoly by trading directly with the East by means of discovering and exploiting a sea route around Africa to Asia. Besides the commercial motives, Portugal nurtured a strong crusading sense of Christian mission, and various classes in the kingdom saw an opportunity for fame and gain.By the time of Prince Henry's death in 1460, Portugal had gained control of the Atlantic archipelagos of the Azores and Madeiras, begun to colonize the Cape Verde Islands, failed to conquer the Canary Islands from Castile, captured various cities on Morocco's coast, and explored as far as Senegal, West Africa, down the African coast. By 1488, Bar-tolomeu Dias had rounded the Cape of Good Hope in South Africa and thereby discovered the way to the Indian Ocean.Portugal's largely coastal African empire and later its fragile Asian empire brought unexpected wealth but were purchased at a high price. Costs included wars of conquest and defense against rival powers, manning the far-flung navel and trade fleets and scattered castle-fortresses, and staffing its small but fierce armies, all of which entailed a loss of skills and population to maintain a scattered empire. Always short of capital, the monarchy became indebted to bankers. There were many defeats beginning in the 16th century at the hands of the larger imperial European monarchies (Spain, France, England, and Holland) and many attacks on Portugal and its strung-out empire. Typically, there was also the conflict that arose when a tenuously held world empire that rarely if ever paid its way demanded finance and manpower Portugal itself lacked.The first 80 years of the glorious imperial era, the golden age of Portugal's imperial power and world influence, was an African phase. During 1415-88, Portuguese navigators and explorers in small ships, some of them caravelas (caravels), explored the treacherous, disease-ridden coasts of Africa from Morocco to South Africa beyond the Cape of Good Hope. By the 1470s, the Portuguese had reached the Gulf of Guinea and, in the early 1480s, what is now Angola. Bartolomeu Dias's extraordinary voyage of 1487-88 to South Africa's coast and the edge of the Indian Ocean convinced Portugal that the best route to Asia's spices and Christians lay south, around the tip of southern Africa. Between 1488 and 1495, there was a hiatus caused in part by domestic conflict in Portugal, discussion of resources available for further conquests beyond Africa in Asia, and serious questions as to Portugal's capacity to reach beyond Africa. In 1495, King Manuel and his council decided to strike for Asia, whatever the consequences. In 1497-99, Vasco da Gama, under royal orders, made the epic two-year voyage that discovered the sea route to western India (Asia), outflanked Islam and Venice, and began Portugal's Asian empire. Within 50 years, Portugal had discovered and begun the exploitation of its largest colony, Brazil, and set up forts and trading posts from the Middle East (Aden and Ormuz), India (Calicut, Goa, etc.), Malacca, and Indonesia to Macau in China.By the 1550s, parts of its largely coastal, maritime trading post empire from Morocco to the Moluccas were under siege from various hostile forces, including Muslims, Christians, and Hindi. Although Moroccan forces expelled the Portuguese from the major coastal cities by 1550, the rival European monarchies of Castile (Spain), England, France, and later Holland began to seize portions of her undermanned, outgunned maritime empire.In 1580, Phillip II of Spain, whose mother was a Portuguese princess and who had a strong claim to the Portuguese throne, invaded Portugal, claimed the throne, and assumed control over the realm and, by extension, its African, Asian, and American empires. Phillip II filled the power vacuum that appeared in Portugal following the loss of most of Portugal's army and its young, headstrong King Sebastião in a disastrous war in Morocco. Sebastiao's death in battle (1578) and the lack of a natural heir to succeed him, as well as the weak leadership of the cardinal who briefly assumed control in Lisbon, led to a crisis that Spain's strong monarch exploited. As a result, Portugal lost its independence to Spain for a period of 60 years.Portugal under Spanish Rule, 1580-1640Despite the disastrous nature of Portugal's experience under Spanish rule, "The Babylonian Captivity" gave birth to modern Portuguese nationalism, its second overseas empire, and its modern alliance system with England. Although Spain allowed Portugal's weakened empire some autonomy, Spanish rule in Portugal became increasingly burdensome and unacceptable. Spain's ambitious imperial efforts in Europe and overseas had an impact on the Portuguese as Spain made greater and greater demands on its smaller neighbor for manpower and money. Portugal's culture underwent a controversial Castilianization, while its empire became hostage to Spain's fortunes. New rival powers England, France, and Holland attacked and took parts of Spain's empire and at the same time attacked Portugal's empire, as well as the mother country.Portugal's empire bore the consequences of being attacked by Spain's bitter enemies in what was a form of world war. Portuguese losses were heavy. By 1640, Portugal had lost most of its Moroccan cities as well as Ceylon, the Moluccas, and sections of India. With this, Portugal's Asian empire was gravely weakened. Only Goa, Damão, Diu, Bombay, Timor, and Macau remained and, in Brazil, Dutch forces occupied the northeast.On 1 December 1640, long commemorated as a national holiday, Portuguese rebels led by the duke of Braganza overthrew Spanish domination and took advantage of Spanish weakness following a more serious rebellion in Catalonia. Portugal regained independence from Spain, but at a price: dependence on foreign assistance to maintain its independence in the form of the renewal of the alliance with England.Restoration and Second Empire, 1640-1822Foreign affairs and empire dominated the restoration era and aftermath, and Portugal again briefly enjoyed greater European power and prestige. The Anglo-Portuguese Alliance was renewed and strengthened in treaties of 1642, 1654, and 1661, and Portugal's independence from Spain was underwritten by English pledges and armed assistance. In a Luso-Spanish treaty of 1668, Spain recognized Portugal's independence. Portugal's alliance with England was a marriage of convenience and necessity between two monarchies with important religious, cultural, and social differences. In return for legal, diplomatic, and trade privileges, as well as the use during war and peace of Portugal's great Lisbon harbor and colonial ports for England's navy, England pledged to protect Portugal and its scattered empire from any attack. The previously cited 17th-century alliance treaties were renewed later in the Treaty of Windsor, signed in London in 1899. On at least 10 different occasions after 1640, and during the next two centuries, England was central in helping prevent or repel foreign invasions of its ally, Portugal.Portugal's second empire (1640-1822) was largely Brazil-oriented. Portuguese colonization, exploitation of wealth, and emigration focused on Portuguese America, and imperial revenues came chiefly from Brazil. Between 1670 and 1740, Portugal's royalty and nobility grew wealthier on funds derived from Brazilian gold, diamonds, sugar, tobacco, and other crops, an enterprise supported by the Atlantic slave trade and the supply of African slave labor from West Africa and Angola. Visitors today can see where much of that wealth was invested: Portugal's rich legacy of monumental architecture. Meanwhile, the African slave trade took a toll in Angola and West Africa.In continental Portugal, absolutist monarchy dominated politics and government, and there was a struggle for position and power between the monarchy and other institutions, such as the Church and nobility. King José I's chief minister, usually known in history as the marquis of Pombal (ruled 1750-77), sharply suppressed the nobility and theChurch (including the Inquisition, now a weak institution) and expelled the Jesuits. Pombal also made an effort to reduce economic dependence on England, Portugal's oldest ally. But his successes did not last much beyond his disputed time in office.Beginning in the late 18th century, the European-wide impact of the French Revolution and the rise of Napoleon placed Portugal in a vulnerable position. With the monarchy ineffectively led by an insane queen (Maria I) and her indecisive regent son (João VI), Portugal again became the focus of foreign ambition and aggression. With England unable to provide decisive assistance in time, France—with Spain's consent—invaded Portugal in 1807. As Napoleon's army under General Junot entered Lisbon meeting no resistance, Portugal's royal family fled on a British fleet to Brazil, where it remained in exile until 1821. In the meantime, Portugal's overseas empire was again under threat. There was a power vacuum as the monarch was absent, foreign armies were present, and new political notions of liberalism and constitutional monarchy were exciting various groups of citizens.Again England came to the rescue, this time in the form of the armies of the duke of Wellington. Three successive French invasions of Portugal were defeated and expelled, and Wellington succeeded in carrying the war against Napoleon across the Portuguese frontier into Spain. The presence of the English army, the new French-born liberal ideas, and the political vacuum combined to create revolutionary conditions. The French invasions and the peninsular wars, where Portuguese armed forces played a key role, marked the beginning of a new era in politics.Liberalism and Constitutional Monarchy, 1822-1910During 1807-22, foreign invasions, war, and civil strife over conflicting political ideas gravely damaged Portugal's commerce, economy, and novice industry. The next terrible blow was the loss of Brazil in 1822, the jewel in the imperial crown. Portugal's very independence seemed to be at risk. In vain, Portugal sought to resist Brazilian independence by force, but in 1825 it formally acknowledged Brazilian independence by treaty.Portugal's slow recovery from the destructive French invasions and the "war of independence" was complicated by civil strife over the form of constitutional monarchy that best suited Portugal. After struggles over these issues between 1820 and 1834, Portugal settled somewhat uncertainly into a moderate constitutional monarchy whose constitution (Charter of 1826) lent it strong political powers to exert a moderating influence between the executive and legislative branches of the government. It also featured a new upper middle class based on land ownership and commerce; a Catholic Church that, although still important, lived with reduced privileges and property; a largely African (third) empire to which Lisbon and Oporto devoted increasing spiritual and material resources, starting with the liberal imperial plans of 1836 and 1851, and continuing with the work of institutions like the Lisbon Society of Geography (established 1875); and a mass of rural peasants whose bonds to the land weakened after 1850 and who began to immigrate in increasing numbers to Brazil and North America.Chronic military intervention in national politics began in 19th-century Portugal. Such intervention, usually commencing with coups or pronunciamentos (military revolts), was a shortcut to the spoils of political office and could reflect popular discontent as well as the power of personalities. An early example of this was the 1817 golpe (coup) attempt of General Gomes Freire against British military rule in Portugal before the return of King João VI from Brazil. Except for a more stable period from 1851 to 1880, military intervention in politics, or the threat thereof, became a feature of the constitutional monarchy's political life, and it continued into the First Republic and the subsequent Estado Novo.Beginning with the Regeneration period (1851-80), Portugal experienced greater political stability and economic progress. Military intervention in politics virtually ceased; industrialization and construction of railroads, roads, and bridges proceeded; two political parties (Regenerators and Historicals) worked out a system of rotation in power; and leading intellectuals sparked a cultural revival in several fields. In 19th-century literature, there was a new golden age led by such figures as Alexandre Herculano (historian), Eça de Queirós (novelist), Almeida Garrett (playwright and essayist), Antero de Quental (poet), and Joaquim Oliveira Martins (historian and social scientist). In its third overseas empire, Portugal attempted to replace the slave trade and slavery with legitimate economic activities; to reform the administration; and to expand Portuguese holdings beyond coastal footholds deep into the African hinterlands in West, West Central, and East Africa. After 1841, to some extent, and especially after 1870, colonial affairs, combined with intense nationalism, pressures for economic profit in Africa, sentiment for national revival, and the drift of European affairs would make or break Lisbon governments.Beginning with the political crisis that arose out of the "English Ultimatum" affair of January 1890, the monarchy became discredtted and identified with the poorly functioning government, political parties splintered, and republicanism found more supporters. Portugal participated in the "Scramble for Africa," expanding its African holdings, but failed to annex territory connecting Angola and Mozambique. A growing foreign debt and state bankruptcy as of the early 1890s damaged the constitutional monarchy's reputation, despite the efforts of King Carlos in diplomacy, the renewal of the alliance in the Windsor Treaty of 1899, and the successful if bloody colonial wars in the empire (1880-97). Republicanism proclaimed that Portugal's weak economy and poor society were due to two historic institutions: the monarchy and the Catholic Church. A republic, its stalwarts claimed, would bring greater individual liberty; efficient, if more decentralized government; and a stronger colonial program while stripping the Church of its role in both society and education.As the monarchy lost support and republicans became more aggressive, violence increased in politics. King Carlos I and his heir Luís were murdered in Lisbon by anarchist-republicans on 1 February 1908. Following a military and civil insurrection and fighting between monarchist and republican forces, on 5 October 1910, King Manuel II fled Portugal and a republic was proclaimed.First Parliamentary Republic, 1910-26Portugal's first attempt at republican government was the most unstable, turbulent parliamentary republic in the history of 20th-century Western Europe. During a little under 16 years of the republic, there were 45 governments, a number of legislatures that did not complete normal terms, military coups, and only one president who completed his four-year term in office. Portuguese society was poorly prepared for this political experiment. Among the deadly legacies of the monarchy were a huge public debt; a largely rural, apolitical, and illiterate peasant population; conflict over the causes of the country's misfortunes; and lack of experience with a pluralist, democratic system.The republic had some talented leadership but lacked popular, institutional, and economic support. The 1911 republican constitution established only a limited democracy, as only a small portion of the adult male citizenry was eligible to vote. In a country where the majority was Catholic, the republic passed harshly anticlerical laws, and its institutions and supporters persecuted both the Church and its adherents. During its brief disjointed life, the First Republic drafted important reform plans in economic, social, and educational affairs; actively promoted development in the empire; and pursued a liberal, generous foreign policy. Following British requests for Portugal's assistance in World War I, Portugal entered the war on the Allied side in March 1916 and sent armies to Flanders and Portuguese Africa. Portugal's intervention in that conflict, however, was too costly in many respects, and the ultimate failure of the republic in part may be ascribed to Portugal's World War I activities.Unfortunately for the republic, its time coincided with new threats to Portugal's African possessions: World War I, social and political demands from various classes that could not be reconciled, excessive military intervention in politics, and, in particular, the worst economic and financial crisis Portugal had experienced since the 16th and 17th centuries. After the original Portuguese Republican Party (PRP, also known as the "Democrats") splintered into three warring groups in 1912, no true multiparty system emerged. The Democrats, except for only one or two elections, held an iron monopoly of electoral power, and political corruption became a major issue. As extreme right-wing dictatorships elsewhere in Europe began to take power in Italy (1922), neighboring Spain (1923), and Greece (1925), what scant popular support remained for the republic collapsed. Backed by a right-wing coalition of landowners from Alentejo, clergy, Coimbra University faculty and students, Catholic organizations, and big business, career military officers led by General Gomes da Costa executed a coup on 28 May 1926, turned out the last republican government, and established a military government.The Estado Novo (New State), 1926-74During the military phase (1926-32) of the Estado Novo, professional military officers, largely from the army, governed and administered Portugal and held key cabinet posts, but soon discovered that the military possessed no magic formula that could readily solve the problems inherited from the First Republic. Especially during the years 1926-31, the military dictatorship, even with its political repression of republican activities and institutions (military censorship of the press, political police action, and closure of the republic's rowdy parliament), was characterized by similar weaknesses: personalism and factionalism; military coups and political instability, including civil strife and loss of life; state debt and bankruptcy; and a weak economy. "Barracks parliamentarism" was not an acceptable alternative even to the "Nightmare Republic."Led by General Óscar Carmona, who had replaced and sent into exile General Gomes da Costa, the military dictatorship turned to a civilian expert in finance and economics to break the budget impasse and bring coherence to the disorganized system. Appointed minister of finance on 27 April 1928, the Coimbra University Law School professor of economics Antônio de Oliveira Salazar (1889-1970) first reformed finance, helped balance the budget, and then turned to other concerns as he garnered extraordinary governing powers. In 1930, he was appointed interim head of another key ministry (Colonies) and within a few years had become, in effect, a civilian dictator who, with the military hierarchy's support, provided the government with coherence, a program, and a set of policies.For nearly 40 years after he was appointed the first civilian prime minister in 1932, Salazar's personality dominated the government. Unlike extreme right-wing dictators elsewhere in Europe, Salazar was directly appointed by the army but was never endorsed by a popular political party, street militia, or voter base. The scholarly, reclusive former Coimbra University professor built up what became known after 1932 as the Estado Novo ("New State"), which at the time of its overthrow by another military coup in 1974, was the longest surviving authoritarian regime in Western Europe. The system of Salazar and the largely academic and technocratic ruling group he gathered in his cabinets was based on the central bureaucracy of the state, which was supported by the president of the republic—always a senior career military officer, General Óscar Carmona (1928-51), General Craveiro Lopes (1951-58), and Admiral Américo Tómaz (1958-74)—and the complicity of various institutions. These included a rubber-stamp legislature called the National Assembly (1935-74) and a political police known under various names: PVDE (1932-45), PIDE (1945-69),and DGS (1969-74). Other defenders of the Estado Novo security were paramilitary organizations such as the National Republican Guard (GNR); the Portuguese Legion (PL); and the Portuguese Youth [Movement]. In addition to censorship of the media, theater, and books, there was political repression and a deliberate policy of depoliticization. All political parties except for the approved movement of regime loyalists, the União Nacional or (National Union), were banned.The most vigorous and more popular period of the New State was 1932-44, when the basic structures were established. Never monolithic or entirely the work of one person (Salazar), the New State was constructed with the assistance of several dozen top associates who were mainly academics from law schools, some technocrats with specialized skills, and a handful of trusted career military officers. The 1933 Constitution declared Portugal to be a "unitary, corporative Republic," and pressures to restore the monarchy were resisted. Although some of the regime's followers were fascists and pseudofascists, many more were conservative Catholics, integralists, nationalists, and monarchists of different varieties, and even some reactionary republicans. If the New State was authoritarian, it was not totalitarian and, unlike fascism in Benito Mussolini's Italy or Adolf Hitler's Germany, it usually employed the minimum of violence necessary to defeat what remained a largely fractious, incoherent opposition.With the tumultuous Second Republic and the subsequent civil war in nearby Spain, the regime felt threatened and reinforced its defenses. During what Salazar rightly perceived as a time of foreign policy crisis for Portugal (1936-45), he assumed control of the Ministry of Foreign Affairs. From there, he pursued four basic foreign policy objectives: supporting the Nationalist rebels of General Francisco Franco in the Spanish Civil War (1936-39) and concluding defense treaties with a triumphant Franco; ensuring that General Franco in an exhausted Spain did not enter World War II on the Axis side; maintaining Portuguese neutrality in World War II with a post-1942 tilt toward the Allies, including granting Britain and the United States use of bases in the Azores Islands; and preserving and protecting Portugal's Atlantic Islands and its extensive, if poor, overseas empire in Africa and Asia.During the middle years of the New State (1944-58), many key Salazar associates in government either died or resigned, and there was greater social unrest in the form of unprecedented strikes and clandestine Communist activities, intensified opposition, and new threatening international pressures on Portugal's overseas empire. During the earlier phase of the Cold War (1947-60), Portugal became a steadfast, if weak, member of the US-dominated North Atlantic Treaty Organization alliance and, in 1955, with American support, Portugal joined the United Nations (UN). Colonial affairs remained a central concern of the regime. As of 1939, Portugal was the third largest colonial power in the world and possessed territories in tropical Africa (Angola, Mozambique, Guinea-Bissau, and São Tomé and Príncipe Islands) and the remnants of its 16th-century empire in Asia (Goa, Damão, Diu, East Timor, and Macau). Beginning in the early 1950s, following the independence of India in 1947, Portugal resisted Indian pressures to decolonize Portuguese India and used police forces to discourage internal opposition in its Asian and African colonies.The later years of the New State (1958-68) witnessed the aging of the increasingly isolated but feared Salazar and new threats both at home and overseas. Although the regime easily overcame the brief oppositionist threat from rival presidential candidate General Humberto Delgado in the spring of 1958, new developments in the African and Asian empires imperiled the authoritarian system. In February 1961, oppositionists hijacked the Portuguese ocean liner Santa Maria and, in following weeks, African insurgents in northern Angola, although they failed to expel the Portuguese, gained worldwide media attention, discredited the New State, and began the 13-year colonial war. After thwarting a dissident military coup against his continued leadership, Salazar and his ruling group mobilized military repression in Angola and attempted to develop the African colonies at a faster pace in order to ensure Portuguese control. Meanwhile, the other European colonial powers (Britain, France, Belgium, and Spain) rapidly granted political independence to their African territories.At the time of Salazar's removal from power in September 1968, following a stroke, Portugal's efforts to maintain control over its colonies appeared to be successful. President Americo Tomás appointed Dr. Marcello Caetano as Salazar's successor as prime minister. While maintaining the New State's basic structures, and continuing the regime's essential colonial policy, Caetano attempted wider reforms in colonial administration and some devolution of power from Lisbon, as well as more freedom of expression in Lisbon. Still, a great deal of the budget was devoted to supporting the wars against the insurgencies in Africa. Meanwhile in Asia, Portuguese India had fallen when the Indian army invaded in December 1961. The loss of Goa was a psychological blow to the leadership of the New State, and of the Asian empire only East Timor and Macau remained.The Caetano years (1968-74) were but a hiatus between the waning Salazar era and a new regime. There was greater political freedom and rapid economic growth (5-6 percent annually to late 1973), but Caetano's government was unable to reform the old system thoroughly and refused to consider new methods either at home or in the empire. In the end, regime change came from junior officers of the professional military who organized the Armed Forces Movement (MFA) against the Caetano government. It was this group of several hundred officers, mainly in the army and navy, which engineered a largely bloodless coup in Lisbon on 25 April 1974. Their unexpected action brought down the 48-year-old New State and made possible the eventual establishment and consolidation of democratic governance in Portugal, as well as a reorientation of the country away from the Atlantic toward Europe.Revolution of Carnations, 1974-76Following successful military operations of the Armed Forces Movement against the Caetano government, Portugal experienced what became known as the "Revolution of Carnations." It so happened that during the rainy week of the military golpe, Lisbon flower shops were featuring carnations, and the revolutionaries and their supporters adopted the red carnation as the common symbol of the event, as well as of the new freedom from dictatorship. The MFA, whose leaders at first were mostly little-known majors and captains, proclaimed a three-fold program of change for the new Portugal: democracy; decolonization of the overseas empire, after ending the colonial wars; and developing a backward economy in the spirit of opportunity and equality. During the first 24 months after the coup, there was civil strife, some anarchy, and a power struggle. With the passing of the Estado Novo, public euphoria burst forth as the new provisional military government proclaimed the freedoms of speech, press, and assembly, and abolished censorship, the political police, the Portuguese Legion, Portuguese Youth, and other New State organizations, including the National Union. Scores of political parties were born and joined the senior political party, the Portuguese Community Party (PCP), and the Socialist Party (PS), founded shortly before the coup.Portugal's Revolution of Carnations went through several phases. There was an attempt to take control by radical leftists, including the PCP and its allies. This was thwarted by moderate officers in the army, as well as by the efforts of two political parties: the PS and the Social Democrats (PPD, later PSD). The first phase was from April to September 1974. Provisional president General Antonio Spínola, whose 1974 book Portugal and the Future had helped prepare public opinion for the coup, met irresistible leftist pressures. After Spinola's efforts to avoid rapid decolonization of the African empire failed, he resigned in September 1974. During the second phase, from September 1974 to March 1975, radical military officers gained control, but a coup attempt by General Spínola and his supporters in Lisbon in March 1975 failed and Spínola fled to Spain.In the third phase of the Revolution, March-November 1975, a strong leftist reaction followed. Farm workers occupied and "nationalized" 1.1 million hectares of farmland in the Alentejo province, and radical military officers in the provisional government ordered the nationalization of Portuguese banks (foreign banks were exempted), utilities, and major industries, or about 60 percent of the economic system. There were power struggles among various political parties — a total of 50 emerged—and in the streets there was civil strife among labor, military, and law enforcement groups. A constituent assembly, elected on 25 April 1975, in Portugal's first free elections since 1926, drafted a democratic constitution. The Council of the Revolution (CR), briefly a revolutionary military watchdog committee, was entrenched as part of the government under the constitution, until a later revision. During the chaotic year of 1975, about 30 persons were killed in political frays while unstable provisional governments came and went. On 25 November 1975, moderate military forces led by Colonel Ramalho Eanes, who later was twice elected president of the republic (1976 and 1981), defeated radical, leftist military groups' revolutionary conspiracies.In the meantime, Portugal's scattered overseas empire experienced a precipitous and unprepared decolonization. One by one, the former colonies were granted and accepted independence—Guinea-Bissau (September 1974), Cape Verde Islands (July 1975), and Mozambique (July 1975). Portugal offered to turn over Macau to the People's Republic of China, but the offer was refused then and later negotiations led to the establishment of a formal decolonization or hand-over date of 1999. But in two former colonies, the process of decolonization had tragic results.In Angola, decolonization negotiations were greatly complicated by the fact that there were three rival nationalist movements in a struggle for power. The January 1975 Alvor Agreement signed by Portugal and these three parties was not effectively implemented. A bloody civil war broke out in Angola in the spring of 1975 and, when Portuguese armed forces withdrew and declared that Angola was independent on 11 November 1975, the bloodshed only increased. Meanwhile, most of the white Portuguese settlers from Angola and Mozambique fled during the course of 1975. Together with African refugees, more than 600,000 of these retornados ("returned ones") went by ship and air to Portugal and thousands more to Namibia, South Africa, Brazil, Canada, and the United States.The second major decolonization disaster was in Portugal's colony of East Timor in the Indonesian archipelago. Portugal's capacity to supervise and control a peaceful transition to independence in this isolated, neglected colony was limited by the strength of giant Indonesia, distance from Lisbon, and Portugal's revolutionary disorder and inability to defend Timor. In early December 1975, before Portugal granted formal independence and as one party, FRETILIN, unilaterally declared East Timor's independence, Indonesia's armed forces invaded, conquered, and annexed East Timor. Indonesian occupation encountered East Timorese resistance, and a heavy loss of life followed. The East Timor question remained a contentious international issue in the UN, as well as in Lisbon and Jakarta, for more than 20 years following Indonesia's invasion and annexation of the former colony of Portugal. Major changes occurred, beginning in 1998, after Indonesia underwent a political revolution and allowed a referendum in East Timor to decide that territory's political future in August 1999. Most East Timorese chose independence, but Indonesian forces resisted that verdict untilUN intervention in September 1999. Following UN rule for several years, East Timor attained full independence on 20 May 2002.Consolidation of Democracy, 1976-2000After several free elections and record voter turnouts between 25 April 1975 and June 1976, civil war was averted and Portugal's second democratic republic began to stabilize. The MFA was dissolved, the military were returned to the barracks, and increasingly elected civilians took over the government of the country. The 1976 Constitution was revised several times beginning in 1982 and 1989, in order to reempha-size the principle of free enterprise in the economy while much of the large, nationalized sector was privatized. In June 1976, General Ram-alho Eanes was elected the first constitutional president of the republic (five-year term), and he appointed socialist leader Dr. Mário Soares as prime minister of the first constitutional government.From 1976 to 1985, Portugal's new system featured a weak economy and finances, labor unrest, and administrative and political instability. The difficult consolidation of democratic governance was eased in part by the strong currency and gold reserves inherited from the Estado Novo, but Lisbon seemed unable to cope with high unemployment, new debt, the complex impact of the refugees from Africa, world recession, and the agitation of political parties. Four major parties emerged from the maelstrom of 1974-75, except for the Communist Party, all newly founded. They were, from left to right, the Communists (PCP); the Socialists (PS), who managed to dominate governments and the legislature but not win a majority in the Assembly of the Republic; the Social Democrats (PSD); and the Christian Democrats (CDS). During this period, the annual growth rate was low (l-2 percent), and the nationalized sector of the economy stagnated.Enhanced economic growth, greater political stability, and more effective central government as of 1985, and especially 1987, were due to several developments. In 1977, Portugal applied for membership in the European Economic Community (EEC), now the European Union (EU) since 1993. In January 1986, with Spain, Portugal was granted membership, and economic and financial progress in the intervening years has been significantly influenced by the comparatively large investment, loans, technology, advice, and other assistance from the EEC. Low unemployment, high annual growth rates (5 percent), and moderate inflation have also been induced by the new political and administrative stability in Lisbon. Led by Prime Minister Cavaco Silva, an economist who was trained abroad, the PSD's strong organization, management, and electoral support since 1985 have assisted in encouraging economic recovery and development. In 1985, the PSD turned the PS out of office and won the general election, although they did not have an absolute majority of assembly seats. In 1986, Mário Soares was elected president of the republic, the first civilian to hold that office since the First Republic. In the elections of 1987 and 1991, however, the PSD was returned to power with clear majorities of over 50 percent of the vote.Although the PSD received 50.4 percent of the vote in the 1991 parliamentary elections and held a 42-seat majority in the Assembly of the Republic, the party began to lose public support following media revelations regarding corruption and complaints about Prime Minister Cavaco Silva's perceived arrogant leadership style. President Mário Soares voiced criticism of the PSD's seemingly untouchable majority and described a "tyranny of the majority." Economic growth slowed down. In the parliamentary elections of 1995 and the presidential election of 1996, the PSD's dominance ended for the time being. Prime Minister Antônio Guterres came to office when the PS won the October 1995 elections, and in the subsequent presidential contest, in January 1996, socialist Jorge Sampaio, the former mayor of Lisbon, was elected president of the republic, thus defeating Cavaco Silva's bid. Young and popular, Guterres moved the PS toward the center of the political spectrum. Under Guterres, the PS won the October 1999 parliamentary elections. The PS defeated the PSD but did not manage to win a clear, working majority of seats, and this made the PS dependent upon alliances with smaller parties, including the PCP.In the local elections in December 2001, the PSD's criticism of PS's heavy public spending allowed the PSD to take control of the key cities of Lisbon, Oporto, and Coimbra. Guterres resigned, and parliamentary elections were brought forward from 2004 to March 2002. The PSD won a narrow victory with 40 percent of the votes, and Jose Durão Barroso became prime minister. Having failed to win a majority of the seats in parliament forced the PSD to govern in coalition with the right-wing Popular Party (PP) led by Paulo Portas. Durão Barroso set about reducing government spending by cutting the budgets of local authorities, freezing civil service hiring, and reviving the economy by accelerating privatization of state-owned enterprises. These measures provoked a 24-hour strike by public-sector workers. Durão Barroso reacted with vows to press ahead with budget-cutting measures and imposed a wage freeze on all employees earning more than €1,000, which affected more than one-half of Portugal's work force.In June 2004, Durão Barroso was invited by Romano Prodi to succeed him as president of the European Commission. Durão Barroso accepted and resigned the prime ministership in July. Pedro Santana Lopes, the leader of the PSD, became prime minister. Already unpopular at the time of Durão Barroso's resignation, the PSD-led government became increasingly unpopular under Santana Lopes. A month-long delay in the start of the school year and confusion over his plan to cut taxes and raise public-sector salaries, eroded confidence even more. By November, Santana Lopes's government was so unpopular that President Jorge Sampaio was obliged to dissolve parliament and hold new elections, two years ahead of schedule.Parliamentary elections were held on 20 February 2005. The PS, which had promised the electorate disciplined and transparent governance, educational reform, the alleviation of poverty, and a boost in employment, won 45 percent of the vote and the majority of the seats in parliament. The leader of the PS, José Sôcrates became prime minister on 12 March 2005. In the regularly scheduled presidential elections held on 6 January 2006, the former leader of the PSD and prime minister, Aníbal Cavaco Silva, won a narrow victory and became president on 9 March 2006. With a mass protest, public teachers' strike, and street demonstrations in March 2008, Portugal's media, educational, and social systems experienced more severe pressures. With the spreading global recession beginning in September 2008, Portugal's economic and financial systems became more troubled.Owing to its geographic location on the southwestern most edge of continental Europe, Portugal has been historically in but not of Europe. Almost from the beginning of its existence in the 12th century as an independent monarchy, Portugal turned its back on Europe and oriented itself toward the Atlantic Ocean. After carving out a Christian kingdom on the western portion of the Iberian peninsula, Portuguese kings gradually built and maintained a vast seaborne global empire that became central to the way Portugal understood its individuality as a nation-state. While the creation of this empire allows Portugal to claim an unusual number of "firsts" or distinctions in world and Western history, it also retarded Portugal's economic, social, and political development. It can be reasonably argued that the Revolution of 25 April 1974 was the most decisive event in Portugal's long history because it finally ended Portugal's oceanic mission and view of itself as an imperial power. After the 1974 Revolution, Portugal turned away from its global mission and vigorously reoriented itself toward Europe. Contemporary Portugal is now both in and of Europe.The turn toward Europe began immediately after 25 April 1974. Portugal granted independence to its African colonies in 1975. It was admitted to the European Council and took the first steps toward accession to the European Economic Community (EEC) in 1976. On 28 March 1977, the Portuguese government officially applied for EEC membership. Because of Portugal's economic and social backwardness, which would require vast sums of EEC money to overcome, negotiations for membership were long and difficult. Finally, a treaty of accession was signed on 12 June 1985. Portugal officially joined the EEC (the European Union [EU] since 1993) on 1 January 1986. Since becoming a full-fledged member of the EU, Portugal has been steadily overcoming the economic and social underdevelopment caused by its imperial past and is becoming more like the rest of Europe.Membership in the EU has speeded up the structural transformation of Portugal's economy, which actually began during the Estado Novo. Investments made by the Estado Novo in Portugal's economy began to shift employment out of the agricultural sector, which, in 1950, accounted for 50 percent of Portugal's economically active population. Today, only 10 percent of the economically active population is employed in the agricultural sector (the highest among EU member states); 30 percent in the industrial sector (also the highest among EU member states); and 60 percent in the service sector (the lowest among EU member states). The economically active population numbers about 5,000,000 employed, 56 percent of whom are women. Women workers are the majority of the workforce in the agricultural and service sectors (the highest among the EU member states). The expansion of the service sector has been primarily in health care and education. Portugal has had the lowest unemployment rates among EU member states, with the overall rate never being more than 10 percent of the active population. Since joining the EU, the number of employers increased from 2.6 percent to 5.8 percent of the active population; self-employed from 16 to 19 percent; and employees from 65 to 70 percent. Twenty-six percent of the employers are women. Unemployment tends to hit younger workers in industry and transportation, women employed in domestic service, workers on short-term contracts, and poorly educated workers. Salaried workers earn only 63 percent of the EU average, and hourly workers only one-third to one-half of that earned by their EU counterparts. Despite having had the second highest growth of gross national product (GNP) per inhabitant (after Ireland) among EU member states, the above data suggest that while much has been accomplished in terms of modernizing the Portuguese economy, much remains to be done to bring Portugal's economy up to the level of the "average" EU member state.Membership in the EU has also speeded up changes in Portuguese society. Over the last 30 years, coastalization and urbanization have intensified. Fully 50 percent of Portuguese live in the coastal urban conurbations of Lisbon, Oporto, Braga, Aveiro, Coimbra, Viseu, Évora, and Faro. The Portuguese population is one of the oldest among EU member states (17.3 percent are 65 years of age or older) thanks to a considerable increase in life expectancy at birth (77.87 years for the total population, 74.6 years for men, 81.36 years for women) and one of the lowest birthrates (10.59 births/1,000) in Europe. Family size averages 2.8 persons per household, with the strict nuclear family (one or two generations) in which both parents work being typical. Common law marriages, cohabitating couples, and single-parent households are more and more common. The divorce rate has also increased. "Youth Culture" has developed. The young have their own meeting places, leisure-time activities, and nightlife (bars, clubs, and discos).All Portuguese citizens, whether they have contributed or not, have a right to an old-age pension, invalidity benefits, widowed persons' pension, as well as payments for disabilities, children, unemployment, and large families. There is a national minimum wage (€385 per month), which is low by EU standards. The rapid aging of Portugal's population has changed the ratio of contributors to pensioners to 1.7, the lowest in the EU. This has created deficits in Portugal's social security fund.The adult literacy rate is about 92 percent. Illiteracy is still found among the elderly. Although universal compulsory education up to grade 9 was achieved in 1980, only 21.2 percent of the population aged 25-64 had undergone secondary education, compared to an EU average of 65.7 percent. Portugal's higher education system currently consists of 14 state universities and 14 private universities, 15 state polytechnic institutions, one Catholic university, and one military academy. All in all, Portugal spends a greater percentage of its state budget on education than most EU member states. Despite this high level of expenditure, the troubled Portuguese education system does not perform well. Early leaving and repetition rates are among the highest among EU member states.After the Revolution of 25 April 1974, Portugal created a National Health Service, which today consists of 221 hospitals and 512 medical centers employing 33,751 doctors and 41,799 nurses. Like its education system, Portugal's medical system is inefficient. There are long waiting lists for appointments with specialists and for surgical procedures.Structural changes in Portugal's economy and society mean that social life in Portugal is not too different from that in other EU member states. A mass consumption society has been created. Televisions, telephones, refrigerators, cars, music equipment, mobile phones, and personal computers are commonplace. Sixty percent of Portuguese households possess at least one automobile, and 65 percent of Portuguese own their own home. Portuguese citizens are more aware of their legal rights than ever before. This has resulted in a trebling of the number of legal proceeding since 1960 and an eight-fold increase in the number of lawyers. In general, Portuguese society has become more permissive and secular; the Catholic Church and the armed forces are much less influential than in the past. Portugal's population is also much more culturally, religiously, and ethnically diverse, a consequence of the coming to Portugal of hundreds of thousands of immigrants, mainly from former African colonies.Portuguese are becoming more cosmopolitan and sophisticated through the impact of world media, the Internet, and the World Wide Web. A prime case in point came in the summer and early fall of 1999, with the extraordinary events in East Timor and the massive Portuguese popular responses. An internationally monitored referendum in East Timor, Portugal's former colony in the Indonesian archipelago and under Indonesian occupation from late 1975 to summer 1999, resulted in a vote of 78.5 percent for rejecting integration with Indonesia and for independence. When Indonesian prointegration gangs, aided by the Indonesian military, responded to the referendum with widespread brutality and threatened to reverse the verdict of the referendum, there was a spontaneous popular outpouring of protest in the cities and towns of Portugal. An avalanche of Portuguese e-mail fell on leaders and groups in the UN and in certain countries around the world as Portugal's diplomats, perhaps to compensate for the weak initial response to Indonesian armed aggression in 1975, called for the protection of East Timor as an independent state and for UN intervention to thwart Indonesian action. Using global communications networks, the Portuguese were able to mobilize UN and world public opinion against Indonesian actions and aided the eventual independence of East Timor on 20 May 2002.From the Revolution of 25 April 1974 until the 1990s, Portugal had a large number of political parties, one of the largest Communist parties in western Europe, frequent elections, and endemic cabinet instability. Since the 1990s, the number of political parties has been dramatically reduced and cabinet stability increased. Gradually, the Portuguese electorate has concentrated around two larger parties, the right-of-center Social Democrats (PSD) and the left-of-center Socialist (PS). In the 1980s, these two parties together garnered 65 percent of the vote and 70 percent of the seats in parliament. In 2005, these percentages had risen to 74 percent and 85 percent, respectively. In effect, Portugal is currently a two-party dominant system in which the two largest parties — PS and PSD—alternate in and out of power, not unlike the rotation of the two main political parties (the Regenerators and the Historicals) during the last decades (1850s to 1880s) of the liberal constitutional monarchy. As Portugal's democracy has consolidated, turnout rates for the eligible electorate have declined. In the 1970s, turnout was 85 percent. In Portugal's most recent parliamentary election (2005), turnout had fallen to 65 percent of the eligible electorate.Portugal has benefited greatly from membership in the EU, and whatever doubts remain about the price paid for membership, no Portuguese government in the near future can afford to sever this connection. The vast majority of Portuguese citizens see membership in the EU as a "good thing" and strongly believe that Portugal has benefited from membership. Only the Communist Party opposed membership because it reduces national sovereignty, serves the interests of capitalists not workers, and suffers from a democratic deficit. Despite the high level of support for the EU, Portuguese voters are increasingly not voting in elections for the European Parliament, however. Turnout for European Parliament elections fell from 40 percent of the eligible electorate in the 1999 elections to 38 percent in the 2004 elections.In sum, Portugal's turn toward Europe has done much to overcome its backwardness. However, despite the economic, social, and political progress made since 1986, Portugal has a long way to go before it can claim to be on a par with the level found even in Spain, much less the rest of western Europe. As Portugal struggles to move from underde-velopment, especially in the rural areas away from the coast, it must keep in mind the perils of too rapid modern development, which could damage two of its most precious assets: its scenery and environment. The growth and future prosperity of the economy will depend on the degree to which the government and the private sector will remain stewards of clean air, soil, water, and other finite resources on which the tourism industry depends and on which Portugal's world image as a unique place to visit rests. Currently, Portugal is investing heavily in renewable energy from solar, wind, and wave power in order to account for about 50 percent of its electricity needs by 2010. Portugal opened the world's largest solar power plant and the world's first commercial wave power farm in 2006.An American documentary film on Portugal produced in the 1970s described this little country as having "a Past in Search of a Future." In the years after the Revolution of 25 April 1974, it could be said that Portugal is now living in "a Present in Search of a Future." Increasingly, that future lies in Europe as an active and productive member of the EU. -
5 town
1) (a group of houses, shops, schools etc, that is bigger than a village but smaller than a city: I'm going into town to buy a dress; He's in town doing some shopping.) ciudad2) (the people who live in such a group of houses etc: The whole town turned out to greet the heroes.) ciudad3) (towns in general as opposed to the countryside: Do you live in the country or the town?) ciudad•- town hall
- townsfolk
- townspeople
- go to town
town n1. ciudad2. centro de la ciudadtr[taʊn]2 (city centre) centro1 urbano,-a, municipal\SMALLIDIOMATIC EXPRESSION/SMALL(out) on the town de juerga, de marchato go to town (do enthusiastically) dedicarse con entusiasmo, entregarse de pleno 2 (spend a lot of money) tirar la casa por la ventana, no reparar en gastosto paint the town red ir de juergatown centre centro urbano, centro comercialtown clerk secretario del ayuntamientotown council ayuntamientotown crier pregonero municipaltown hall ayuntamientotown planning urbanismotown ['taʊn] n: pueblo m, ciudad f (pequeña)n.• ciudad s.f.• población s.f.• poblado s.m.• pueblo s.m.• villa s.f.taʊnto go into town — ( from outside) ir* a la ciudad; ( from suburb) ir* al centro
in town — ( not outside) en la ciudad; ( in center) en el centro
to go out on the town, to have a night on the town — ir* or salir* de juerga
to go to town on something — ( by spending a lot) tirar la casa por la ventana, no reparar en gastos
the press went to town on the story — la prensa se ha despachado a su gusto con la historia
to paint the town red — irse* de juerga; (before n) <dweller, life> de la ciudad, urbano
[taʊn]town center o (BrE) centre — centro m de la ciudad
1.town and gown — (Univ) ciudadanos mpl y universitarios, ciudad f y universidad
Jake's back in town! — ¡ha vuelto Jake!
to be out of town — [place] estar fuera de la ciudad; [person] estar de viaje
he's from out of town — (US) es forastero, no es de aquí
- go out on the town- go to townpaint 2., 2)2.CPDtown centre, town center (US) N — centro m urbano
town clerk N — secretario(-a) m / f del ayuntamiento
town council N — ayuntamiento m
town councillor N — concejal(a) m / f
town crier N — pregonero m público
town dweller N — habitante mf de la ciudad
town hall N — ayuntamiento m, municipalidad f
town house N — casa f adosada; (=not country) residencia f urbana
town meeting N — (US) pleno m municipal
town planner N — (Brit) urbanista mf
town planning N — (Brit) urbanismo m
* * *[taʊn]to go into town — ( from outside) ir* a la ciudad; ( from suburb) ir* al centro
in town — ( not outside) en la ciudad; ( in center) en el centro
to go out on the town, to have a night on the town — ir* or salir* de juerga
to go to town on something — ( by spending a lot) tirar la casa por la ventana, no reparar en gastos
the press went to town on the story — la prensa se ha despachado a su gusto con la historia
to paint the town red — irse* de juerga; (before n) <dweller, life> de la ciudad, urbano
town center o (BrE) centre — centro m de la ciudad
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6 pocket
['pokit] 1. noun1) (a small bag sewn into or on to clothes, for carrying things in: He stood with his hands in his pockets; a coat-pocket; ( also adjective) a pocket-handkerchief, a pocket-knife.) lomme; -lomme; lomme-2) (a small bag attached to the corners and sides of a billiard-table etc to catch the balls.) lomme; net3) (a small isolated area or group: a pocket of warm air.) lomme4) ((a person's) income or amount of money available for spending: a range of prices to suit every pocket.) indkomst; pengepung2. verb1) (to put in a pocket: He pocketed his wallet; He pocketed the red ball.) stikke i lommen2) (to steal: Be careful he doesn't pocket the silver.) putte i lommen•- pocket-book
- pocket-money
- pocket-sized
- pocket-size* * *['pokit] 1. noun1) (a small bag sewn into or on to clothes, for carrying things in: He stood with his hands in his pockets; a coat-pocket; ( also adjective) a pocket-handkerchief, a pocket-knife.) lomme; -lomme; lomme-2) (a small bag attached to the corners and sides of a billiard-table etc to catch the balls.) lomme; net3) (a small isolated area or group: a pocket of warm air.) lomme4) ((a person's) income or amount of money available for spending: a range of prices to suit every pocket.) indkomst; pengepung2. verb1) (to put in a pocket: He pocketed his wallet; He pocketed the red ball.) stikke i lommen2) (to steal: Be careful he doesn't pocket the silver.) putte i lommen•- pocket-book
- pocket-money
- pocket-sized
- pocket-size -
7 behavior
(амер.) марк. поведінка; поводження; вчинок; реакціяпевні дії, вчинки, реакції і т. ін. споживачів (consumer) чи інших учасників економічного процесу, використані для маркетингового дослідження═════════■═════════adaptive behavior пристосовницька поведінка; adjustment behavior пристосування; arbitrary behavior свавілля • свавільна поведінка; average behavior пересічна поведінка; bank borrowing behavior позикова поведінка банків; bargaining behavior поведінка при веденні переговорів; brand choice behavior поведінка при виборі марки; business behavior ділова поведінка • поведінка підприємців; business spending behavior динаміка підприємницьких витрат; buyer behavior поведінка покупців • поведінка покупця; channel behavior поведінка каналу розподілу; commercial behavior комерційна поведінка; competitive behavior поведінка конкурентів • поведінка в конфліктних ситуаціях; compliant behavior поступлива поведінка • поступливість; consumer behavior поведінка споживачів • споживацька поведінка; consumer spending behavior динаміка споживацьких витрат • поведінка споживачів; cost behavior динаміка витрат; criterion behavior нормативна поведінка • остаточні вимоги; customer behavior поведінка клієнтів; cyclical behavior циклічна поведінка; daily behavior повсякденна поведінка; demographic behavior демографічна поведінка; desired behavior бажана поведінка; donor behavior поведінка донора; economic behavior економічна поведінка; emotional behavior емоційна поведінка; employee behavior поведінка найманого персоналу • поведінка робітників; fraudulent behavior облудна поведінка • шахрайство; goal-directed behavior цілеспрямована поведінка; group behavior поведінка колективу; group demographic behavior групова демографічна поведінка; income behavior динаміка прибутків; industrial buying behavior поведінка покупців промислових товарів; innate behavior вроджена структура поведінки • інстинктивна поведінка; inventory behavior рух запасів • стан системи управління запасами; investment behavior динаміка інвестицій; involuntary behavior мимовільна поведінка; irrational behavior нераціональна поведінка • нелогічна поведінка; irregular behavior химерна поведінка • дивна поведінка; logical behavior послідовна поведінка; long-range behavior довготривала поведінка; long-term behavior довготривала поведінка; market behavior стан ринку; marketing behavior маркетингова поведінка; migratory behavior міграційна поведінка; neurotic behavior невротична поведінка; nonverbal behavior мовчазна поведінка; observable behavior зовнішня поведінка; obsessive behavior настирлива поведінка; offensive behavior агресивна поведінка • образлива поведінка; optimal behavior оптимальна поведінка; overt behavior зовнішня поведінка; post-purchase behavior реакція на покупку; price behavior динаміка цін; programmed behavior запрограмована поведінка; public behavior громадська поведінка; purchasing behavior поведінка покупців • поведінка покупця; queue behavior стан системи масового обслуговування; rational behavior раціональна поведінка; real-life behavior реальна поведінка • поведінка в реальних умовах; reckless behavior азартна поведінка • необачна поведінка; reinforced behavior підсилена поведінка; seasonal behavior сезонні зміни; shopping behavior поведінка покупців • поведінка покупця; short-range behavior поведінка протягом короткого періоду часу; short-term behavior короткотривала поведінка; social behavior соціальна поведінка • суспільна поведінка; stable behavior стабільна поведінка; strategic behavior стратегічна поведінка; uncooperative behavior конфліктна поведінка; unconscious behavior підсвідома поведінка • несвідома поведінка; verbal behavior словесна поведінка; voluntary behavior добровільна поведінка═════════□═════════behavior in particular circumstances поведінка у визначених умовах; behavior in service поведінка при експлуатації; behavior of the economic system динаміка економічної системи; behavior of the firm поведінка фірми; behavior of individuals поведінка окремих осіб; behavior of prices динаміка цін; behavior of the sample поведінка вибірки; behavior towards risk поведінка в умовах ризикуbehavior:: behaviour (брит.) -
8 watch
wo
1. noun1) (a small instrument for telling the time by, worn on the wrist or carried in the pocket of a waistcoat etc: He wears a gold watch; a wrist-watch.) reloj (de bolsillo/pulsera)2) (a period of standing guard during the night: I'll take the watch from two o'clock till six.) guardia3) (in the navy etc, a group of officers and men who are on duty at a given time: The night watch come(s) on duty soon.) guardia, vigía
2. verb1) (to look at (someone or something): He was watching her carefully; He is watching television.) mirar; observar2) (to keep a lookout (for): They've gone to watch for the ship coming in; Could you watch for the postman?) esperar; estar al acecho, estar al tanto3) (to be careful of (someone or something): Watch (that) you don't fall off!; Watch him! He's dangerous.) tener cuidado, vigilar4) (to guard or take care of: Watch the prisoner and make sure he doesn't escape; Please watch the baby while I go shopping.) vigilar; cuidar5) (to wait for (a chance, opportunity etc): Watch your chance, and then run.) esperar•- watcher- watchful
- watchfully
- watchfulness
- watchdog
- watchmaker
- watchman
- watchtower
- watchword
- keep watch
- watch one's step
- watch out
- watch over
watch1 n reloj de pulserawatch2 vb1. mirar / verwatch me! ¡mírame!what programme do you want to watch? ¿qué programa quieres ver?2. vigilartr[wɒʧ]1 (small clock) reloj nombre masculino2 (look-out) vigilancia, guardia; (person) vigilante nombre masulino o femenino, guardia nombre masulino o femenino, centinela nombre masulino o femenino, guarda nombre masulino o femenino4 SMALLHISTORY/SMALL ronda1 (look at, observe) mirar, observar; (television, sport) ver■ Mum! watch me! ¡mamá! ¡mírame!2 (keep an eye on) vigilar, observar; (spy on) espiar, vigilar■ don't worry, I'll watch your luggage no te preocupes, yo te vigilaré el equipaje■ watch the time, please esté atento al reloj, por favor3 (be careful about) tener cuidado con, cuidar de■ watch your language! ¡modera tu lenguaje!, ¡cuidado con lo que dices!■ watch where you're going! ¡mira por dónde vas!1 (look) mirar, observar\SMALLIDIOMATIC EXPRESSION/SMALLwatch it! ¡ojo!, ¡cuidado!watch out! ¡ojo!, ¡cuidado!, ¡alerta!watch this space seguid atentos a este espacioto be on watch estar de guardiato be on the watch for somebody/something estar al acecho de alguien/algoto keep watch vigilarto watch one's step ir con pies de plomoto watch the clock estar atento,-a al relojto watch the world go by ver pasar el mundowatch chain cadena de relojwatch ['wɑʧ] vi2) observe: mirar, ver, observar3)to watch for await: esperar, quedar a la espera de4)to watch out : tener cuidadowatch out!: ¡ten cuidado!, ¡ojo!watch vt1) observe: mirar, observar3) : tener cuidado dewatch what you do: ten cuidado con lo que haceswatch n1) : guardia fto be on watch: estar de guardia2) surveillance: vigilancia f3) lookout: guardia mf, centinela f, vigía mf4) timepiece: reloj mv.• atalayar v.• atisbar v.• avizorar v.• guardar v.• mirar v.• observar v.• otear v.adj.• relojero, -a adj.n.(§ pl.: watches) = guardia s.f.• peluco s.m.• reloj s.m.• reloj de pulsera s.m.• ronda s.f.• velada s.f.• vigía s.f.wɑːtʃ, wɒtʃ
I
1) c ( timepiece) reloj m (de pulsera/de bolsillo); (before n)watch band o (BrE) strap — correa f de reloj
2) u ( observation) vigilancia fto be on the watch for somebody/something: she was on the watch for the postman estaba esperando a ver si veía al cartero; the mother is constantly on the watch for possible danger la madre está constantemente alerta por si hay algún peligro; to keep watch hacer* guardia; to keep watch over something/somebody vigilar algo/a alguien; to keep a watch on something/somebody — vigilar algo/a alguien
3)a) c ( period of time) guardia fc) u ( duty)to be on watch — estar* de guardia, hacer* guardia
II
1.
1) \<\<person/expression\>\> observar, mirar; \<\<movie/game\>\> mirar, ver*to watch television — ver* or mirar televisión
now, watch this carefully — ahora, miren or observen con atención
to watch somebody/something + INF: we watched the children open their presents miramos como los niños abrían sus regalos; we watched the sun go down — miramos la puesta de sol
2)a) ( keep under observation) \<\<suspect/house\>\> vigilara watched kettle o pot never boils — el que espera desespera
b) ( look after) \<\<luggage/children\>\> cuidar, vigilarc) ( pay attention to) mirar (con atención)investors are watching the situation with interest — los inversores están siguiendo la situación muy de cerca
3) ( be careful of) \<\<diet/weight\>\> vigilar, tener* cuidado conwatch it! — (colloq) cuidado!, ojo! (fam), abusado! (Méx fam)
2.
vi1)a) ( look on) mirarthe whole country watched as the events unfolded — la nación entera siguió el desarrollo de los acontecimientos
b) ( pay attention) prestar atenciónc) ( wait for)to watch FOR something/somebody — esperar algo/a alguien
to watch for somebody/something to + INF — esperar a que alguien/algo (+ subj)
2) ( keep vigil) (liter) velar•Phrasal Verbs:
I [wɒtʃ]1.N (=wristwatch) reloj (de pulsera) m ; (=pocket watch) reloj de bolsillo, leontina f frmwhat does your watch say? — ¿qué hora tienes?
2.CPDwatch stem N (US) — = watchstem
II [wɒtʃ]1. N1) (=vigilance) vigilancia fto keep watch — hacer guardia, vigilar
to keep watch for sth/sb — estar al acecho de algo/algn
to keep a (close) watch on sth/sb — (lit) vigilar algo/a algn (de cerca)
our task was to keep a watch on the suspect — nuestra tarea consistía en vigilar al sospechoso or mantener al sospechoso bajo vigilancia
US officials have been keeping a close watch on the situation — los representantes del gobierno estadounidense han estado siguiendo la situación de cerca
to be on the watch for danger — estar atento or alerta por si hay peligro
can you keep a watch out for Daphne? — ¿puedes estar al tanto para ver cuándo viene Daphne?
to keep watch over sth/sb — (=keep a check on) vigilar algo/a algn; (=look after) cuidar algo/a algn
2) (=period of duty) guardia fyou take the first watch — monta or haz tú la primera guardia
the long watches of the night — liter las largas vigilias
officer of the watch — oficial mf de guardia
night 2.to be on watch — estar de guardia, hacer guardia
3) (=guard)a) (Mil) (=individual) centinela mf, guardia mf ; (=pair, group) guardia fb) (Naut) (=individual) vigía mf ; (=pair, group) guardia f, vigía fc) † (=watchman)the night watch — (in streets, flats) el sereno; (in factory) el vigilante nocturno
2. VT1) (=view, spectate at) [+ television, programme, game, play] verSue was watching me curiously — Sue me miraba/observaba con curiosidad
watch what I do — mira/observa lo que hago
watch how I do it — mira/observa cómo lo hago
to watch sth/sb do sth: we watched the car turn the corner and disappear from view — vimos cómo el coche torcía la esquina y desaparecía de nuestra vista, vimos al coche torcer la esquina y desaparecer de nuestra vista
she watched me clean the gun — miraba/observaba cómo limpiaba yo la pistola
just watch him run! — ¡mira cómo corre!
"you can't do that" - "just you watch (me)!" — -no puedes hacer eso -¿que no? ¡ya verás (como puedo)!
to watch sth/sb doing sth: I watched the gulls hovering overhead — miraba/observaba las gaviotas cerniéndose en lo alto
- watch the clock- watch sb like a hawk3) (=mind) [+ children, luggage, shop] cuidar; [+ soup, frying pan] echar un ojo awatch that knife/your head/your language! — ¡(ten) cuidado con ese cuchillo/la cabeza/esas palabrotas!
watch your speed — ten cuidado con la velocidad, atención a la velocidad
watch how you go! — ¡ve con cuidado!
watch what you're doing! — ¡cuidado con lo que haces!
watch it! — (=careful!) ¡ojo! *, ¡cuidado!, ¡abusado! (Mex) *; (threatening) ¡cuidadito! *
to watch one's step — (lit, fig) ir con cuidado
4) (=be mindful of) [+ weight, health] cuidar; [+ time] estar pendiente dewe shall have to watch our spending — tendremos que vigilar or tener cuidado con los gastos
5) (=monitor) [+ situation, developments] seguir; [+ case] seguir, vigilar; [+ suspect, house, sb's movements] vigilarwatch this space — (lit) estén pendientes, les mantendremos informados
"so is the row over?" - "watch this space" — -¿se ha terminado la pelea? -eso habrá que verlo
3. VI1) (=observe) mirar; (attentively) observarsomebody was watching at the window — alguien estaba mirando/observando desde la ventana
he could only sit and watch as his team lost 2-0 — no pudo hacer más que sentarse y ver como su equipo perdía 2 a 0
2) (=wait, be alert)3) (=keep watch)4.CPDWatch Night N — (in Protestant church) Nochevieja f
watch night service N — misa f de fin de año
* * *[wɑːtʃ, wɒtʃ]
I
1) c ( timepiece) reloj m (de pulsera/de bolsillo); (before n)watch band o (BrE) strap — correa f de reloj
2) u ( observation) vigilancia fto be on the watch for somebody/something: she was on the watch for the postman estaba esperando a ver si veía al cartero; the mother is constantly on the watch for possible danger la madre está constantemente alerta por si hay algún peligro; to keep watch hacer* guardia; to keep watch over something/somebody vigilar algo/a alguien; to keep a watch on something/somebody — vigilar algo/a alguien
3)a) c ( period of time) guardia fc) u ( duty)to be on watch — estar* de guardia, hacer* guardia
II
1.
1) \<\<person/expression\>\> observar, mirar; \<\<movie/game\>\> mirar, ver*to watch television — ver* or mirar televisión
now, watch this carefully — ahora, miren or observen con atención
to watch somebody/something + INF: we watched the children open their presents miramos como los niños abrían sus regalos; we watched the sun go down — miramos la puesta de sol
2)a) ( keep under observation) \<\<suspect/house\>\> vigilara watched kettle o pot never boils — el que espera desespera
b) ( look after) \<\<luggage/children\>\> cuidar, vigilarc) ( pay attention to) mirar (con atención)investors are watching the situation with interest — los inversores están siguiendo la situación muy de cerca
3) ( be careful of) \<\<diet/weight\>\> vigilar, tener* cuidado conwatch it! — (colloq) cuidado!, ojo! (fam), abusado! (Méx fam)
2.
vi1)a) ( look on) mirarthe whole country watched as the events unfolded — la nación entera siguió el desarrollo de los acontecimientos
b) ( pay attention) prestar atenciónc) ( wait for)to watch FOR something/somebody — esperar algo/a alguien
to watch for somebody/something to + INF — esperar a que alguien/algo (+ subj)
2) ( keep vigil) (liter) velar•Phrasal Verbs: -
9 control
1. noungovernmental control — Regierungsgewalt, die
have control of something — die Kontrolle über etwas (Akk.) haben; (take decisions) für etwas zuständig sein
take control of — die Kontrolle übernehmen über (+ Akk.)
be in control [of something] — die Kontrolle [über etwas (Akk.)] haben
[go or get] out of control — außer Kontrolle [geraten]
[get something] under control — [etwas] unter Kontrolle [bringen]
lose/regain control of oneself — die Beherrschung verlieren/wiedergewinnen
have some/complete/no control over something — eine gewisse/die absolute/keine Kontrolle über etwas (Akk.) haben
2) (device) Regler, dercontrols — (as a group) Schalttafel, die; (of TV, stereo system) Bedienungstafel, die
2. transitive verb,be at the controls — [Fahrer, Pilot:] am Steuer sitzen
- ll-1) (have control of) kontrollieren; steuern, lenken [Auto]he controls the financial side of things — er ist für die Finanzen zuständig
controlling interest — (Commerc.) Mehrheitsbeteiligung, die
2) (hold in check) beherrschen; zügeln [Zorn, Ungeduld, Temperament]; (regulate) kontrollieren; regulieren [Geschwindigkeit, Temperatur]; einschränken [Export, Ausgaben]; regeln [Verkehr]* * *[kən'trəul] 1. noun1) (the right of directing or of giving orders; power or authority: She has control over all the decisions in that department; She has no control over that dog.) die Kontrolle2) (the act of holding back or restraining: control of prices; I know you're angry but you must not lose control (of yourself).) die Kontrolle3) ((often in plural) a lever, button etc which operates (a machine etc): The clutch and accelerator are foot controls in a car.) die Regulierung4) (a point or place at which an inspection takes place: passport control.) die Kontrolle2. verb1) (to direct or guide; to have power or authority over: The captain controls the whole ship; Control your dog!) beherrschen2) (to hold back; to restrain (oneself or one's emotions etc): Control yourself!) beherrschen3) (to keep to a fixed standard: The government is controlling prices.) kontrollieren•- academic.ru/15792/controller">controller- control-tower
- in control of
- in control
- out of control
- under control* * *con·trol[kənˈtrəʊl, AM -ˈtroʊl]I. n1. no pl (command) Kontrolle f; of a country, of a people Gewalt f, Macht f, Herrschaft f; of a company Leitung, fhe's got no \control over that child of his er hat sein Kind überhaupt nicht im Griffthe junta took \control of the country die Junta hat die Gewalt über das Land übernommento be in \control of sth etw unter Kontrolle haben; a territory etw in seiner Gewalt habenhe's firmly in \control of the company er hält in der Firma die Fäden fest in der Handto be in full \control of sth völlig die Kontrolle über etw akk habenwe're in full \control of the situation wir sind vollkommen Herr der Lageto be out of [or beyond] \control außer Kontrolle seinto be under \control unter Kontrolle seindon't worry, everything is under \control! keine Sorge, wir haben alles im Griff!to be under the \control of sb MIL unter jds Kommando stehenthe car/fire went out of \control der Wagen/das Feuer geriet außer Kontrolleto lose \control over sth die Kontrolle [o Gewalt] über etw akk verlierento gain/lose \control of a company die Leitung eines Unternehmens übernehmen/abgeben müssento slip out of sb's \control nicht mehr in jds Macht liegen, jds Kontrolle entgleitento wrest \control of a town from sb jdm die Herrschaft über eine Stadt entreißento be in \control of one's emotions seine Gefühle unter Kontrolle haben, Herr seiner Gefühle seinarms \control Rüstungsbegrenzung fbirth \control Geburtenkontrolle fprice \controls Preiskontrollen plrent \controls Mietpreisbindung ftraffic \control Verkehrsregelung fquality \control Qualitätskontrolle fwage \controls Gehaltskontrollen plthe government has recently imposed strict \controls on dog ownership die Regierung macht den Hundehaltern neuerdings strenge Auflagenthe co-pilot was at the \controls when the plane landed der Kopilot steuerte das Flugzeug bei der Landungto take over the \controls die Steuerung übernehmen\control panel Schalttafel fvolume \control Lautstärkeregler mcustoms/passport \control Zoll-/Passkontrolle f\control [group] Kontrollgruppe f\control-F2 Steuerung [o Strg] -F28. (base)\control [room] Zentrale fII. vt<- ll->1. (direct)▪ to \control sth etw kontrollierento \control a business ein Geschäft führento \control a car ein Auto steuernto \control a company eine Firma leitenthe car is difficult to \control at high speeds bei hoher Geschwindigkeit gerät der Wagen leicht außer Kontrollethe whole territory is now \controlled by the army das ganze Gebiet steht jetzt unter Kontrolle der Streitkräfte▪ to \control sth etw regulieren [o kontrollieren]many biological processes are \controlled by hormones viele biologische Prozesse werden von Hormonen gesteuertthe laws \controlling drugs are very strict in this country hierzulande ist das Arzneimittelgesetz sehr strengto \control a blaze/an epidemic ein Feuer/eine Epidemie unter Kontrolle bringento \control inflation die Inflation eindämmento \control pain Schmerzen in Schach haltento \control prices/spending Preise/Ausgaben regulieren3. (as to emotions)▪ to \control sb/sth jdn/etw beherrschenI was so furious I couldn't \control myself ich war so wütend, dass ich mich nicht mehr beherrschen konnteto \control one's anger seinen Zorn mäßigento \control one's feelings seine Gefühle akk unter Kontrolle habento \control one's temper/urge sein Temperament/Verlangen zügeln4. TECH▪ to \control sth temperature, volume etw regulierenthe knob \controls the volume der Knopf regelt die Lautstärkethe traffic lights are \controlled by a computer die Ampeln werden von einem Computer gesteuert5.* * *[kən'trəʊl]1. nof +gen); (of situation, emotion, language) Beherrschung f ( of +gen); (= self-control) (Selbst)beherrschung f; (= physical control) (Körper)beherrschung f ( of +gen); (= authority, power) Gewalt f, Macht f (over über +acc); (over territory) Gewalt f (over über +acc = regulation, of prices, disease, inflation) Kontrolle f ( of +gen); (of traffic) Regelung f ( of +gen); (of pollution) Einschränkung f ( of +gen)to have control of sb — jdn unter Kontrolle haben; children jdn beaufsichtigen
to be in control of one's emotions — Herr über seine Gefühle sein, Herr seiner Gefühle sein
she has no control over how the money is spent/what her children do — sie hat keinen Einfluss darauf, wie das Geld ausgegeben wird/was ihre Kinder machen
to lose control (of sth) — etw nicht mehr in der Hand haben, (über etw acc ) die Gewalt or Herrschaft verlieren; of business die Kontrolle (über etw acc ) verlieren; of car die Kontrolle or Herrschaft (über etw acc ) verlieren
to be/get out of control (child, class) — außer Rand und Band sein/geraten; (situation) außer Kontrolle sein/geraten; (car) nicht mehr zu halten sein; (inflation, prices, disease, pollution) sich jeglicher Kontrolle (dat) entziehen/nicht mehr zu halten or zu bremsen (inf) sein; (fire) nicht unter Kontrolle sein/außer Kontrolle geraten
the car spun out of control —
to bring or get sth under control — etw unter Kontrolle bringen; situation Herr einer Sache (gen) werden; car etw in seine Gewalt bringen
to be under control — unter Kontrolle sein; (children, class) sich benehmen; (car) (wieder) lenkbar sein
everything or the situation is under control — wir/sie etc haben die Sache im Griff (inf)
the situation was beyond their control —
2) (= check) Kontrolle f (on +gen, über +acc)wage/price controls — Lohn-/Preiskontrolle f
3) (= control room) die Zentrale; (AVIAT) der Kontrollturmto be at the controls (of spaceship, airliner) — am Kontrollpult sitzen; (of small plane, car) die Steuerung haben
6) (SPIRITUALISM) Geist einer Persönlichkeit, dessen Äußerungen das Medium wiedergibt2. vt1) (= direct, manage) kontrollieren; business führen, leiten, unter sich (dat) haben; sea beherrschen; organization in der Hand haben; animal, child, class fertig werden mit; car steuern, lenken; traffic regeln; emotions, movements beherrschen, unter Kontrolle halten; hair bändigento control oneself/one's temper — sich beherrschen
control yourself! — nimm dich zusammen!
please try to control your children/dog — bitte sehen Sie zu, dass sich Ihre Kinder benehmen/sich Ihr Hund benimmt
2) (= regulate, check) prices, rents, growth etc kontrollieren; temperature, speed regulieren; disease unter Kontrolle bringen; population eindämmen, im Rahmen halten* * *control [kənˈtrəʊl]A v/t1. beherrschen, die Herrschaft oder Kontrolle haben über (akk), etwas in der Hand haben, gebieten über (akk):the company controls the entire industry die Gesellschaft beherrscht die gesamte Industrie;control the race SPORT das Rennen kontrollieren;controlling interest WIRTSCH maßgebliche Beteiligung, ausschlaggebender Kapitalanteil;controlling shareholder (bes US stockholder) WIRTSCH Besitzer(in) der Aktienmajorität, maßgebliche(r) Aktionär(in)2. in Schranken halten, einer Sache Herr werden, Einhalt gebieten (dat), (erfolgreich) bekämpfen, eindämmen:3. kontrollieren:a) überwachen, beaufsichtigenb) (nach)prüfen:control an experiment ein Experiment durch Gegenversuche kontrollieren4. regeln:5. leiten, lenken, führen, verwalten6. WIRTSCH (staatlich) bewirtschaften, planen, dirigieren, den Absatz, Konsum, die Kaufkraft etc lenken, die Preise binden:controlled economy gelenkte Wirtschaft, Planwirtschaft f7. ELEK, TECH steuern, regeln, regulieren, eine Maschine etc bedienen:controlled by compressed air druckluftgesteuert;controlled rocket gesteuerte Rakete;controlled ventilation regulierbare LüftungB s1. (of, over) Beherrschung f (gen) (auch fig), Macht f, Gewalt f, Kontrolle f, Herrschaft f (über akk):be in control of o.s. sich in der Gewalt haben;get control of one’s life sein Leben in den Griff bekommen;get control over in seine Gewalt oder in die Hand bekommen;get beyond sb’s control jemandem über den Kopf wachsen;get out of control außer Kontrolle geraten, (Diskussion etc) ausufern;circumstances beyond our control unvorhersehbare Umstände, Fälle höherer Gewalt;a) → A 1,b) Gewalt über jemanden haben;have the situation under control Herr der Lage sein, die Lage beherrschen;keep under control im Zaum halten, fest in der Hand haben;lose control die Herrschaft oder Gewalt oder Kontrolle verlieren (over, of über eine Partei, ein Auto etc);lose control of o.s. die Beherrschung verlieren2. Selbstbeherrschung f:3. Körperbeherrschung f4. (of, over) Aufsicht f, Kontrolle f (über akk), Überwachung f (gen):be in control of sth etwas leiten oder unter sich haben;be under sb’s control jemandem unterstehen oder unterstellt sein5. Leitung f, Verwaltung f (eines Unternehmens etc)6. WIRTSCHa) (Kapital-, Konsum-, Kaufkraft- etc) Lenkung fb) (Devisen- etc) Bewirtschaftung f7. JURa) Gewahrsam mb) Verfügungsgewalt f (of, over über akk)place sb under control jemanden unter Vormundschaft stellen8. Bekämpfung f, Eindämmung f9. ELEK, TECH Steuerung f, Bedienung f10. TECH Bedienungselement n:be at the controls fig das Sagen haben, an den (Schalt-)Hebeln der Macht sitzen11. ELEK, TECHa) Regelung f, Regulierung fb) Regler m12. pl FLUG Steuerung f, Leitwerk n, Steuerzüge pl13. a) Kontrolle f, Anhaltspunkt mb) Vergleichswert m* * *1. noungovernmental control — Regierungsgewalt, die
have control of something — die Kontrolle über etwas (Akk.) haben; (take decisions) für etwas zuständig sein
take control of — die Kontrolle übernehmen über (+ Akk.)
be in control [of something] — die Kontrolle [über etwas (Akk.)] haben
[go or get] out of control — außer Kontrolle [geraten]
[get something] under control — [etwas] unter Kontrolle [bringen]
lose/regain control of oneself — die Beherrschung verlieren/wiedergewinnen
have some/complete/no control over something — eine gewisse/die absolute/keine Kontrolle über etwas (Akk.) haben
2) (device) Regler, dercontrols — (as a group) Schalttafel, die; (of TV, stereo system) Bedienungstafel, die
2. transitive verb,be at the controls — [Fahrer, Pilot:] am Steuer sitzen
- ll-1) (have control of) kontrollieren; steuern, lenken [Auto]controlling interest — (Commerc.) Mehrheitsbeteiligung, die
2) (hold in check) beherrschen; zügeln [Zorn, Ungeduld, Temperament]; (regulate) kontrollieren; regulieren [Geschwindigkeit, Temperatur]; einschränken [Export, Ausgaben]; regeln [Verkehr]* * *n.Bedienungselement n.Beherrschung f.Kontrolle f.Lenkung -en f.Steuerung f. v.ansteuern v.beherrschen v.kontrollieren v.steuern v. -
10 target
1. noun1) (lit. or fig.) Ziel, dashit/miss the/one's/its target — [das Ziel] treffen/das Ziel verfehlen
set oneself a target — (fig.) sich (Dat.) ein Ziel setzen od. stecken
set oneself a target of £5,000 — sich (Dat.) 5 000 Pfund zum Ziel setzen
reach one's target — (fig.) sein Ziel erreichen
be on/off or not on target — [Geschoss, Schuss:] treffen/danebengehen
be on target — (fig.) [Sparer, Sammler:] auf dem Wege dahin sein[, sein Ziel zu erreichen]
be on target for something — (lit. or fig.) auf etwas (Akk.) zusteuern
be above/below target — (fig.) das Ziel über-/unterschritten haben
2) (Sport) Zielscheibe, die2. transitive verb1) (Mil.) angreifen2) (fig.) zielen auf [Käufergruppe]be targeted on something — auf etwas (Akk.) gerichtet sein
be targeted on or at something — (fig.) auf etwas (Akk.) abzielen
* * *1) (a marked board or other object aimed at in shooting practice, competitions etc with a rifle, bow and arrow etc: His shots hit the target every time.) die Zielscheibe2) (any object at which shots, bombs etc are directed: Their target was the royal palace.) das Ziel3) (a person, thing etc against which unfriendly comment or behaviour is directed: the target of criticism.) die Zielscheibe* * *tar·get[ˈtɑ:gɪt, AM ˈtɑ:r-]I. n▪ to be on/off \target bullet, shot das Ziel treffen/verfehlen; radar ein Ziel erfasst/nicht erfasst habento acquire a \target radar ein Ziel erfassento aim at a \target ein Ziel anstreben; soldier ein Ziel anvisieren▪ to be on \target auf [Ziel]kurs liegen; analysis, description zutreffen; decision [genau] richtig seinthe amount of spare parts we ordered was on \target die Zahl der von uns bestellten Ersatzteile war genau richtigto be/become a \target for criticism/mockery eine Zielscheibe der Kritik/des Spotts sein/werdento hit the \target ins Schwarze treffen fig▪ to be on \target im Zeitplan liegensales \target Verkaufsziel ntlong-term/short-term \target langfristiges/kurzfristiges Zielto fix a \target ein Planziel festlegento miss a \target ein Ziel verfehlen [o Planziel nicht einhalten]to overshoot a \target über ein Ziel hinausschießen figto set oneself a \target sich dat ein Ziel setzenII. vt\target range Zielentfernung f\target tracking Zielverfolgung f* * *['tAːgɪt]1. n1) (= person, object MIL) Ziel nt; (SPORT = board) Ziel- or Schießscheibe f; (fig, of joke, criticism etc) Zielscheibe fhe was a target for racial abuse — er war Zielscheibe rassistischer Pöbeleien
his shot was off/on target (Mil) — sein Schuss ist danebengegangen/hat getroffen; (Ftbl etc) sein Schuss war ungenau/sehr genau
the bombs were on/off target — die Bomben haben getroffen/sind daneben niedergegangen
Apollo III is on target for the moon — Apollo III ist auf direktem Kurs zum Mond
they were at least 12 km off target — sie hatten das Ziel um mindestens 12 km verfehlt
production target — Produktionssoll nt no pl
production is above/on/below target — das Produktionssoll ist überschritten/erfüllt/nicht erfüllt
the government met its target for reducing unemployment — die Regierung hat mit der Abnahme der Arbeitslosigkeit ihren Plan erfüllt
we set ourselves the target of £10,000 — wir haben uns £ 10.000 zum Ziel gesetzt
the project is on target for completion — das Projekt ist auf dem besten Weg, planmäßig fertig zu werden
we're on target for £10,000 — alles läuft nach Plan, um auf £ 10.000 zu kommen
to stay on target — den Kurs halten
2. vtsich (dat) zum Ziel setzen; group, audience als Zielgruppe haben, abzielen auf (+acc); area, resources abzielen auf (+acc)to target 500 tons per day — 500 Tonnen pro Tag anspielen
* * *target [ˈtɑː(r)ɡıt]A s1. (Schieß-, Ziel)Scheibe f2. Trefferzahl f3. MIL Ziel n:a) danebengehen (Schuss etc, SPORT a. Wurf),b) fig danebenhauen;a) treffen (Schuss etc),b) SPORT aufs Tor gehen (Schuss, Wurf),c) fig auf dem richtigen Weg sein5. fig (Leistungs-, Produktions- etc) Ziel n, (-)Soll n:6. BAHN Weichensignal n7. Landvermessung, Radar: Ziel n, Messobjekt n8. ELEKa) Fangelektrode fb) Target n, Antikathode f (von Röntgenröhren)c) Fotokathode f (einer Aufnahmeröhre)9. Kernphysik:a) Target n, Auffänger mb) Zielkern m10. besonders Heraldik: runder SchildB v/t1. fig anvisieren, ins Auge fassen, planen2. fig sich einschießen auf (akk)C adj Ziel…:target bombing gezielter Bombenwurf;target electrode → A 8 a;target figures Sollzahlen;target pistol Übungspistole f;target practice Scheiben-, Übungsschießen n;target ship Zielschiff n* * *1. noun1) (lit. or fig.) Ziel, dashit/miss the/one's/its target — [das Ziel] treffen/das Ziel verfehlen
set oneself a target — (fig.) sich (Dat.) ein Ziel setzen od. stecken
set oneself a target of £5,000 — sich (Dat.) 5 000 Pfund zum Ziel setzen
reach one's target — (fig.) sein Ziel erreichen
be on/off or not on target — [Geschoss, Schuss:] treffen/danebengehen
be on target — (fig.) [Sparer, Sammler:] auf dem Wege dahin sein[, sein Ziel zu erreichen]
be on target for something — (lit. or fig.) auf etwas (Akk.) zusteuern
be above/below target — (fig.) das Ziel über-/unterschritten haben
2) (Sport) Zielscheibe, die2. transitive verb1) (Mil.) angreifen2) (fig.) zielen auf [Käufergruppe]be targeted on something — auf etwas (Akk.) gerichtet sein
be targeted on or at something — (fig.) auf etwas (Akk.) abzielen
* * *n.Planziel -e n.Ziel -e n.Zielbereich (Mathematik) m. v.genau zielen oder abzielen ausdr. -
11 cut
A n1 ( incision) gen entaille f ; ( in surgery) incision f ; to make a cut in faire une entaille dans [cloth, wood] ; [surgeon] faire une incision dans [flesh] ;4 ○ ( share) part f ; a cut of the profits/takings une part des bénéfices/recettes ; she takes a 25% cut of the total sum elle prend 25% de la somme globale ;5 ( reduction) réduction f (in de) ; a cut in prices, a price cut une baisse des prix ; a cut in the interest/unemployment rate une baisse du taux d'intérêt/de chômage ; job cuts suppression f d'emplois ; he agreed to take a cut in salary il a accepté qu'on lui diminue son salaire ;9 Cin ( removal of footage) coupure f ; ( shot) plan m de raccord (from de ; to à) ; final cut final cut m ;11 ( shorter route) raccourci m ;13 Sport coup m tranchant ;1 ( slice) couper [bread, fabric, metal, paper, slice, wood] ; faire [hole, slit] ; to cut sth out of couper qch dans [fabric] ; découper qch dans [magazine] ; to cut sth in half ou in two couper qch en deux ; to cut sth into quarters/slices/pieces couper qch en quartiers/tranches/morceaux ; to cut sth to shreds ou ribbons mettre [qch] en pièces [fabric, document] ; my hands were cut to shreds mes mains étaient tout abîmées ;2 ( sever) couper [rope, ribbon, throat, wire] ; ouvrir [vein] ; couper [flower, stem] ; faucher, couper [wheat] ; fig rompre [ties, links] ;3 ( carve out) faire [notch] ; creuser [channel, tunnel] ; graver [initials] (in dans) ; to cut sth open ouvrir [packet, sack] ; [surgeon] ouvrir [chest, stomach] ; to cut one's way through se frayer un chemin dans [undergrowth] ;4 ( wound) lit ( once) blesser [victim] ; ( repeatedly) taillader [victim] ; fig [remark] blesser [person] ; to cut one's finger/lip se couper le doigt/la lèvre ; the rocks cut their feet les rochers leur ont tailladé les pieds ; the wind cut me like a knife le vent était mordant ;5 ( trim) couper [grass, hair] ; tailler [hedge] ; to cut one's fringe/finger nails se couper la frange/les ongles ; to have one's hair cut se faire couper les cheveux ;6 (shape, fashion) tailler [gem, marble, wood] ; découper [pastry] ; tailler [suit] ; [locksmith] refaire [key] ; to cut sth into triangles/strips couper qch en triangles/bandes ; to cut sth into the shape of a bird découper qch en forme d'oiseau ;7 ( liberate) to cut sb from sth dégager qn de [wreckage] ; to cut sb/sth free ou loose libérer qn/qch (from de) ;8 ( edit) couper [article, film] ; supprimer [scene] ; we cut the film to 90 minutes nous avons réduit le film à 90 minutes ; I cut the article from 3,000 to 2,000 words j'ai réduit l'article de 3 000 à 2 000 mots ;9 ( reduce) baisser [price, rate] ; réduire [cost, expenditure, inflation, list, number, staff, wages] (by de) ; diminuer [length, size, working day, salary] ; comprimer [budget] ; we've cut prices by 10% on a baissé les prix de 10% ; we've cut the amount of time we spend on the phone nous passons moins de temps au téléphone ;11 ( switch off) éteindre [headlights] ;13 Comput couper [paragraph, section] ; cut and paste couper-coller ; cut the first paragraph and paste it in at the end coupez le premier paragraphe et collez-le à la fin ;14 Games couper [cards, deck] ;15 ( dilute) couper [drink, drugs] (with avec) ;17 ○ ( stop) cut the chatter arrêtez de jacasser ; cut the flattery/sarcasm! assez de flatteries/sarcasme! ; cut the crap ◑ ! arrête de déconner ◑ ! ;19 ( snub) ignorer, snober [person] ; she cut me dead in the street elle m'a complètement ignoré dans la rue ;1 (slice, make an incision) couper ; this knife cuts well ce couteau coupe bien ; cardboard cuts easily le carton est facile à couper ; cut along the dotted line coupez suivant les pointillés ; will the cake cut into six? tu crois que le gâteau fera pour six? ; to cut into entamer [cake, pie] ; couper [fabric, paper] ; inciser [flesh, organ] ;2 (move, go) to cut across the park couper à travers le parc ; our route cuts across Belgium notre itinéraire traverse la Belgique ; the lorry cut across my path le camion m'a coupé la route ; to cut down a sidestreet couper par une petite rue ; to cut in front of sb ( in a queue) passer devant qn ; ( in a car) faire une queue de poisson à qn ;3 Cin the camera cut to the president la caméra s'est braquée sans transition sur le président ; to cut from the street to the courtroom [camera] passer de la rue à la salle d'audience ;4 Games couper ; to cut for the deal couper les cartes pour déterminer qui va donner ;D v refl ( p prés - tt- ; prét, pp cut) to cut oneself se couper ; to cut oneself on the foot/chin se couper au pied/menton ; to cut oneself on broken glass se couper avec un morceau de verre ; to cut oneself a slice of meat se couper une tranche de viande ; cut yourself some cake coupe-toi un morceau de gâteau.2 ( shaped) [gem, stone] taillé ; a well-cut jacket une veste bien coupée ; the trousers are cut wide le pantalon est coupé large ;5 ( edited) [film, text] avec coupures (after n).to be a cut above sb/sth être supérieur à qn/qch ; to cut and run fig fuir, partir en courant ; to cut both ways [argument, measure] être à double tranchant ; to have one's work cut out to do avoir du mal à faire.■ cut across:▶ cut across [sth]▶ cut across [sb] interrompre.■ cut along se dépêcher.■ cut at:▶ cut at [sth] attaquer [trunk, branches] ; taillader [rope] ; tailler dans [hair, stone].■ cut away:▶ cut away [sth] enlever [dead wood, diseased tissue].■ cut back:▶ cut back faire des économies (on de) ;▶ cut back [sth], cut [sth] back2 ( prune) tailler.■ cut down:▶ cut down réduire sa consommation ; ‘would you like a cigarette?’-‘no, I'm trying to cut down’ ‘veux-tu une cigarette?’-‘non merci, j'essaie de fumer moins’ ; to cut down on réduire sa consommation de [alcohol, fatty foods] ;▶ cut down [sth], cut [sth] down1 ( chop down) abattre [forest, tree] ;2 ( reduce) réduire [consumption, spending, number, time, scale] (from de, to à) ;▶ cut [sb] down littér [disease] emporter liter [person] ; to cut sb down to size rabattre le caquet à qn.■ cut in:▶ cut in1 ( interrupt) ( in conversation) intervenir ; ( in dancing) s'interposer ; ‘what about me?’ he cut in ‘et moi, alors?’ dit-il en interrompant la discussion ; ‘may I cut in?’ ( on dance floor) ‘vous permettez (que je danse avec madame)?’ ; to cut in on sb ( in conversation) interrompre qn ;2 ( in vehicle) the taxi cut in in front of me le taxi m'a fait une queue de poisson ;▶ cut [sb] in mettre qn dans le coup ; they cut me in on the deal ils m'ont mis dans le coup.■ cut off:▶ cut off [sth], cut [sth] off1 ( remove) couper [hair, piece, slice, top, corner] ; enlever [excess, crusts] ; to cut off one's finger se couper le doigt ; to cut off sb's head/fingers couper la tête/les doigts à qn ; she had all her hair cut off elle s'est fait couper les cheveux très court ;2 ( reduce) to cut 1% off inflation réduire l'inflation de 1% ; they've cut 10% off their prices ils ont baissé leurs prix de 10% ; it cut 20 minutes off the journey cela a raccourci le trajet de 20 minutes ; she cut ten seconds off the world record elle a amélioré le record mondial de dix secondes ;3 ( disconnect) couper [gas, power, telephone, water, supply lines] ;▶ cut off [sth]3 ( block) bloquer [retreat, escape route] ;▶ cut [sb] off1 Telecom couper qn ;2 ( disinherit) déshériter qn ; he cut me off without a penny il ne m'a pas laissé un sou ;3 ( interrupt) interrompre qn ; she cut me off in mid-phrase elle m'a interrompu en plein milieu d'une phrase ;▶ cut [sb] off, cut off [sb] ( isolate) [group, person] couper [person] ; to be cut off by the tide se faire surprendre par la marée ; to feel cut off se sentir coupé ; to cut oneself off se couper (from de).■ cut out:▶ cut out [engine, fan] s'arrêter ;▶ cut out [sth] supprimer [alcohol, fatty food] ;▶ cut [sth] out, cut out [sth]1 ( snip out) découper [article, piece, shape] (from dans) ;2 ( remove) enlever [tumour] (from de) ; couper [reference, sentence] ; supprimer [scene, chapter] ;4 ○ ( stop) cut the noise out! arrêtez de faire du bruit! cut out the laughing/fighting! arrêtez de rire/de vous disputer! ; cut it out! ça suffit! ;▶ cut [sb] out1 ( isolate) exclure qn ; to cut sb out of one's will déshériter qn ;2 to be cut out for teaching/nursing être fait pour être professeur/infirmière ; he's not cut out to be a teacher il n'est pas fait pour être professeur.■ cut short:▶ cut short [sth], cut [sth] short abréger [holiday, visit, discussion] ; to cut the conversation short couper court ;▶ cut [sb] short interrompre.■ cut through:▶ cut through [sth] [knife, scissors] couper [cardboard, plastic] ; [detergent] attaquer [grease] ; [whip] fendre [air] ; [boat] fendre [water] ; [person] éviter [red tape] ; [voice] traverser [noise].■ cut up:▶ cut up ○ US chahuter ;▶ cut [sth] up, cut up [sth] couper [food, meat, onions] ; disséquer [specimen] ; [murderer] couper [qch] en morceaux [corpse] ; to cut sth up into strips/pieces couper qch en bandes/morceaux ;▶ cut [sb] up2 ( upset) to be very cut up être très affecté (about, by par) ;3 ○ Aut faire une queue de poisson à. -
12 control
control [kən'trəʊl]direction ⇒ 1 (a) contrôle ⇒ 1 (a), 1 (b), 1 (e), 1 (f) maîtrise ⇒ 1 (a) témoin ⇒ 1 (d) douane ⇒ 1 (e) diriger ⇒ 3 (a) contrôler ⇒ 3 (a), 3 (c), 3 (d) régler ⇒ 3 (b) maîtriser ⇒ 3 (c)1 noun(a) (of country, organization) direction f; (of car, machine) contrôle m; (of one's life) maîtrise f; (of oneself) maîtrise f (de soi); Sport (of ball) contrôle m;∎ to have control of or over sb avoir de l'autorité sur qn;∎ to have control of or over sth avoir le contrôle de qch;∎ to gain control of sth prendre le contrôle de qch;∎ the rebels have gained control of the capital les rebelles ont pris le contrôle de la capitale;∎ to be in control of sth être maître de qch;∎ to lose control (of oneself) ne plus être maître de soi;∎ to regain control of oneself se ressaisir;∎ the situation is under control nous maîtrisons la situation;∎ everything's under control (organized, in hand) tout est en bonne voie; (there's no need to panic) tout va bien;∎ to keep sth under control maîtriser qch;∎ dogs must be kept under control les chiens doivent être tenus en laisse;∎ the fire was finally brought under control l'incendie fut finalement maîtrisé;∎ public spending is under the control of our department le budget national relève de notre département;∎ the country is no longer under British/government control le pays n'est plus sous contrôle britannique/gouvernemental;∎ beyond or outside one's control indépendant de sa volonté;∎ due to circumstances beyond our control en raison de circonstances indépendantes de notre volonté;∎ the fire was out of control on n'arrivait pas à maîtriser l'incendie;∎ the car went out of control le chauffeur a perdu le contrôle de sa voiture;∎ things/the situation had got out of control la situation était devenue incontrôlable;∎ the crowd got out of control la foule s'est déchaînée;∎ her children are completely out of control ses enfants sont intenables∎ volume control réglage m du volume;∎ controls (on car, aircraft, machine) commandes fpl;∎ the pilot was at the controls/took over the controls le pilote était aux commandes/a pris les commandes(d) (in experiment) témoin m∎ passport and custom controls formalités fpl de douane(f) (restraint) contrôle m;∎ price/wage controls contrôle m des prix/des salaires;∎ immigration controls contrôle m de l'immigration;∎ there are to be new government controls on financial practices il y aura de nouvelles réglementations gouvernementales sur les pratiques financières(button, switch) de commande, de réglage∎ this switch controls the central heating ce commutateur règle ou commande le chauffage central(c) (curb → inflation, prices, spending, fire) maîtriser; (→ imports) limiter; (→ disease) enrayer, juguler; (master, restrain → activities, emotions) maîtriser; (→ one's passions) dompter; (→ one's reactions) contrôler, maîtriser; (→ animal, pupil) tenir, se faire obéir de; (→ crowd) contenir;∎ try to control yourself essaie de te contrôler ou maîtriser;∎ she could barely control her anger elle avait du mal à maîtriser sa colère;∎ he can't control his pupils il ne tient pas ses élèves, il manque d'autorité sur ses élèves►► Finance control account compte m collectif;Computing control bit bit m de contrôle;Cars control box régulateur m de charge;Computing control bus bus m de contrôle;Computing control character caractère m de contrôle;Computing control code code m de commande;control column manche m à balai;control commands commandes fpl;Finance control commission commission f de contrôle;control desk bureau m de contrôle;control experiment expérience f de contrôle;control freak personne f qui veut tout contrôler;control freakery manie f de vouloir tout contrôler;Technology control gear appareils mpl ou organes mpl de commande;control group groupe m témoin;Computing control key touche f contrôle;Computing control knob molette f de réglage;Marketing control market marché m témoin;Computing control program programme m de contrôle;Marketing control question (in market research) question f de contrôle;Nuclear control rod barre f de commande;control room salle f des commandes; Nautical poste m de commande; Radio & Television (cabine f de) régie f;control tower tour f de contrôle -
13 control
kən'trəul
1. noun1) (the right of directing or of giving orders; power or authority: She has control over all the decisions in that department; She has no control over that dog.) control, mando, poder2) (the act of holding back or restraining: control of prices; I know you're angry but you must not lose control (of yourself).) control, dominio sobre sí mismo3) ((often in plural) a lever, button etc which operates (a machine etc): The clutch and accelerator are foot controls in a car.) control, mando4) (a point or place at which an inspection takes place: passport control.) control
2. verb1) (to direct or guide; to have power or authority over: The captain controls the whole ship; Control your dog!) controlar, dirigir2) (to hold back; to restrain (oneself or one's emotions etc): Control yourself!) controlar(se), dominar(se)3) (to keep to a fixed standard: The government is controlling prices.) controlar•- control-tower
- in control of
- in control
- out of control
- under control
control1 n controlcontrol2 vb controlarshe couldn't control the car and crashed into a tree no pudo controlar el coche y chocó contra un árbol
control sustantivo masculino 1 ( en general) control; sin control out of control; perdí el control I lost control (of myself); hacerse con el control de algo to gain control of sth; lleva el control de los gastos she keeps a check on the money that is spent; control de (la) natalidad birth control; control de calidad quality control o check; control de pasaportes passport control; control remoto remote control 2 (en carretera, rally) checkpoint 3a) (Educ) testb) (Med) check-up;
control sustantivo masculino
1 (dominio) control: está todo bajo control, everything is under control
2 Educ test
3 (inspección) check
control de calidad, quality control
4 (de Policía, militar) checkpoint, roadblock
5 control remoto, remote control ' control' also found in these entries: Spanish: absoluta - absoluto - adueñarse - ajena - ajeno - angular - autocontrol - contención - controlar - controlarse - cuadro - descontrol - descontrolarse - desenfreno - disciplina - dominar - dominación - dominarse - dominio - dueña - dueño - encima - fraude - mando - moderarse - órbita - palanca - papel - planificación - potingue - pública - público - regular - regulación - reportarse - reprimirse - reprivatizar - resbalar - retener - rienda - señorío - sofocar - teleguiada - teleguiado - telemando - tenerse - torre - ala - anticoncepción - apoderarse English: air traffic control - arms control - beyond - birth control - check - checkpoint - control - equity - fiendish - freak out - gain - grip - hand - hit - hold - knob - over - override - panel - passport control - pest control - piece - quality control - rein - remote control - resume - roadblock - rule - runaway - self-control - speed trap - take over - tight - tighten - tighten up - time clock - time-keeping - traffic control - unionist - volume control - watchdog - wild - air - birth - boil - break - compose - curb - discipline - dualtr[kən'trəʊl]1 (govern, rule) controlar2 (have control over - person, animal, vehicle) controlar; (- emotions) controlar, dominar3 (regulate - temperature, volume, pressure, rate, flow) controlar, regular; (- traffic) dirigir; (- prices, inflation, spending) controlar4 (verify, check) controlar2 (restriction, means of regulating) control nombre masculino3 (place, people in control) control nombre masculino5 (switch, button) botón nombre masculino, mando1 (of vehicle) mandos nombre masculino plural\SMALLIDIOMATIC EXPRESSION/SMALLout of control fuera de controlunder control bajo controlto be beyond somebody's control estar fuera del control de alguiento be in control estar al mando, mandarto bring something under control conseguir controlar algo, llegar a controlar algoto control oneself controlarseto gain control of something hacerse con el control de algoto go out of control descontrolarseto lose control of oneself perder el control de sí mismo,-a, perder los estribosto lose control of something perder el control de algocontrol panel tablero de instrumentoscontrol tower torre nombre femenino de controlimport control control nombre masculino de importacionespassport control control nombre masculino de pasaportesprice controls control nombre masculino de preciostraffic control control nombre masculino de tráficowage controls regulación f sing salarialcontrol n1) : control m, dominio m, mando mto be under control: estar bajo control2) restraint: control m, limitación fbirth control: control natal3) : control m, dispositivo m de mandoremote control: control remoton.• control s.m.• dirección s.f.• dominio s.m.• gobierno s.m.• inspección s.f.• mando s.m.• manejo s.m.• regulación s.f.• regulador s.m.v.• abarcar v.• acaparar v.• controlar v.• dirigir v.• dominar v.• fiscalizar v.• gobernar v.• mandar v.• moderar v.• regir v.• regular v.• sofrenar v.
I kən'trəʊl1)a) ( command) \<\<country/people\>\> controlar, ejercer* control sobreb) ( regulate) \<\<temperature/flow\>\> controlar, regular; \<\<traffic\>\> dirigir*; \<\<inflation/growth\>\> controlar2)a) (curb, hold in check) \<\<animal/fire\>\> controlar; \<\<emotion\>\> controlar, dominarto control oneself — controlarse, dominarse
b) (manage, steer) \<\<vehicle/boat\>\> controlar; \<\<horse\>\> controlar, dominar
II
1) ua) ( command) control mwho's in control here? — ¿quién manda aquí?
to be in control of something — dominar or controlar algo
to gain/take control of something — hacerse* con el control de algo
to have/lose control of something — tener*/perder* el control de algo
the zone was under Arab control — la zona estaba bajo el control or el dominio de los árabes
b) (ability to control, restrain) control m; ( authority) autoridad fto be beyond somebody's control — estar* fuera del control de alguien
to be out of control — estar* fuera de control
2) u c (regulation, restriction)control(s) ON/OF something — control m de algo
price control(s) — control m de precios
3)a) u (knob, switch) botón m de control, control mb) controls pl ( of vehicle) mandos mpl4)a) ( headquarters) (no art) control mb) c ( checkpoint) control m5) c ( in experiment) patrón m (de comparación); (before n)control group — grupo m de control
6) u (skill, mastery) dominio m[kǝn'trǝʊl]1. N•
they have no control over their pupils — no pueden controlar a sus alumnos•
to be in control (of sth), who is in control? — ¿quién manda?they are in complete control of the situation — tienen la situación totalmente controlada or dominada
people feel more in control of their lives — la gente se siente más dueña de su vida, la gente siente que tiene mayor control de su vida
•
his party has lost control of the Senate — su partido perdió el control del Senado•
to take control of a company — hacerse con el control de una empresa•
under British control — bajo dominio or control británico2) (=power to restrain) control m•
due to circumstances beyond our control — debido a circunstancias ajenas a nuestra voluntad•
to lose control (of o.s.) — perder el control or dominio de uno mismo•
to be out of control — estar fuera de control•
everything is under control — todo está bajo controlI brought my temper under control — dominé or controlé el genio
to bring or get a fire under control — conseguir dominar or controlar un incendio
to keep sth/sb under control — mantener algo/a algn bajo control
3) (=restraint) restricción farms control — control m de armamentos
birth control — control m de la natalidad
price/wage control — reglamentación f or control m de precios/salarios
4) controls (Tech) mandos mpl•
to be at the controls — estar a (cargo de) los mandos•
to take over the controls — hacerse cargo de los mandos5) (=knob, switch) botón mvolume control — botón m del volumen
6) (in experiment) testigo m7) (=checkpoint) control mpassport control — control m de pasaportes
8) (Sport) (=mastery) dominio mhis ball control is very good — su dominio del balón es muy bueno, domina bien el balón
2. VT1) (=command) [+ country, territory, business, organization] controlar2) (=restrain) [+ crowd, child, animal, disease] controlar; [+ fire, emotions, temper] controlar, dominarto control o.s. — controlarse, dominarse
control yourself! — ¡contrólese!, ¡domínese!
3) (=regulate) [+ activity, prices, wages, expenditure] controlar, regular; [+ traffic] dirigirlegislation to control immigration — legislación para controlar or regular la inmigración
4) (=operate) [+ machine, vehicle] manejar, controlar; [+ horse] controlar, dominar3.CPDcontrol column N — palanca f de mando
control freak * N —
control group N — (in experiment) grupo m testigo
control key N — (Comput) tecla f de control
control knob N — (Rad, TV) botón m de mando
control panel N — tablero m de control
control room N — (Mil, Naut) sala f de mandos; (Rad, TV) sala f de control
control tower N — (Aer) torre f de control
* * *
I [kən'trəʊl]1)a) ( command) \<\<country/people\>\> controlar, ejercer* control sobreb) ( regulate) \<\<temperature/flow\>\> controlar, regular; \<\<traffic\>\> dirigir*; \<\<inflation/growth\>\> controlar2)a) (curb, hold in check) \<\<animal/fire\>\> controlar; \<\<emotion\>\> controlar, dominarto control oneself — controlarse, dominarse
b) (manage, steer) \<\<vehicle/boat\>\> controlar; \<\<horse\>\> controlar, dominar
II
1) ua) ( command) control mwho's in control here? — ¿quién manda aquí?
to be in control of something — dominar or controlar algo
to gain/take control of something — hacerse* con el control de algo
to have/lose control of something — tener*/perder* el control de algo
the zone was under Arab control — la zona estaba bajo el control or el dominio de los árabes
b) (ability to control, restrain) control m; ( authority) autoridad fto be beyond somebody's control — estar* fuera del control de alguien
to be out of control — estar* fuera de control
2) u c (regulation, restriction)control(s) ON/OF something — control m de algo
price control(s) — control m de precios
3)a) u (knob, switch) botón m de control, control mb) controls pl ( of vehicle) mandos mpl4)a) ( headquarters) (no art) control mb) c ( checkpoint) control m5) c ( in experiment) patrón m (de comparación); (before n)control group — grupo m de control
6) u (skill, mastery) dominio m -
14 account
1. сущ.сокр. acct, a/c1)а) банк. счет (денежные средства в кредитно-финансовом учреждении, которые принадлежат какому-л. лицу и с которыми это учреждение обязуется осуществлять какие-л. действия по указаниям этого лица)to deposit money into a bank account — вносить [класть\] деньги на банковский счет
See:official settlement account, merchant account, reserve transactions account, access savings account, active account, asset management account, automatic transfer services account, bank account, cash management account, certificate account, checking account, clearing account, client account, club account, concentration account, consumer's account, controlled disbursement account, correspondent account, credit card account, custodial account, customer account, customer's account, demand account, dependent care account, deposit account, domestic account 2), dormant account, evidence account, Exchange Equalization Account, escrow account, fiduciary account, flexible spending account, foreign account, foreign currency account, health care account, health reimbursement account, health savings account, individual retirement account, instant access account, insured account, interest-bearing account, joint account, Keogh account, linked savings account, locked-in retirement account, managed account, master account, metal account, money market deposit account, negotiable order of withdrawal account, NINOW account, no-minimum balance account, non-interest-bearing account, non-resident account, nostro account, notice account, numbered account, overdraft account, passbook savings account, pass-through account, pension account, postal account, private account, public account, resident account, retirement account, savings account, share account, share certificate account, share draft account, statement savings account, super NOW account, sweep account, System Open Market Account, tax-deferred account, tiered rate account, transaction account, vostro account, zero-balance account, account activity, account analysis, account history, account holder, account number, account reconcilement, account statementб) торг. счет; кредит (по открытому счету) (как правило, открывается продавцом покупателю, который регулярно совершает покупки и периодически их оплачивает; такой счет может сначала кредитоваться покупателем)to charge smb.'s account — записать на чей-л. счет
to charge smth. to an account — отнести что-л. на счет
to clear an account — оплатить [погасить\] счет
to sell on account — записать сумму покупки на счет, продать в кредит
for the account and risk of (smb.) — за счет и на риск (кого-л.)
Syn:See:в) бирж. = brokerage account2) учет, торг. счет-фактура (расчетный документ, который составляется продавцом при реализации товаров или услуг и служит основанием для уплаты налогов)to pay [to settle\] an account — заплатить по счету, расплатиться
See:3) учет счет (бухгалтерского учета), учетный регистр, статья бухгалтерской отчетности (обозначение объекта учета материальных или денежных средств хозяйствующего субъекта; используется в осуществлении проводок хозяйственных операций и для обработки бухгалтерской информации)See:absorption account, activity account, T-account, corresponding account, contra account, contra-asset account, control account, credit account 1), debit account, account code, account supplies, accounts method, account group 2) entry 3), balance 1. 3), credit 1. 3), n5 debit 1. 3), n1 account-by-account method4)а) общ. отчет; доклад, сообщениеan accurate [detailed, itemized\] account of smth. — подробный доклад [отчет\] о чем-л.
to give [to render, to send in\] an account — давать [представлять\] отчет, отчитываться
to give an account of smth. — делать отчет о чем-л.; описывать что-л.; давать сведения о чем-л.; объяснять что-л.
to bring [call\] to account — призвать к отчету [ответственности\], потребовать объяснений
б) фин., учет финансовый [бухгалтерский\] отчет; мн. финансовая [бухгалтерская\] отчетность; бухгалтерские книги (свод записей хозяйственных операций, затрагивающих активы, пассивы, доходы и расходы, прибыли и убытки)accounts of a business [company\] — финансовая отчетность компании
See:abbreviated accounts, account current, annual accounts, capital account, company accounts, current account, national accounts, official reserves account, profit and loss account, service account, services account, accounts manager 1) notes to accounts, financial statement, accounting period5) общ. расчет, подсчетto keep account of smth. — вести счет чему-л.
to take an account of smth. — подсчитать что-л.; составить список чего-л.; произвести инвентаризацию чего-л.
6) мн., соц. мнения* (совокупность характеристик и причин, которые члены группы или социальной общности приписывают своему поведению)See:7) марк. заказчик ( любой), покупатель, клиентnew account development — поиск [привлечение\] новых клиентов
See:advertising account, account executive, account conflict, account director, account group 1), account manager, accounts manager 2), account planner, account supervisor, ABC account classification, account penetration ratio8) бирж., брит. *операционный период* (период на Лондонской фондовой бирже, в течение которого сделки с ценными бумагами заключаются без осуществления немедленных денежных расчетов; все расчеты по заключенным сделкам производятся в расчетный день по истечении операционного периода)See:2. гл.1) общ. считать, рассматривать, признаватьHe was accounted one of the best economists of his day. — Его считали одним из лучших экономистов своего времени.
2) общ. отчитываться (перед кем-л.), давать отчет (кому-л.)See:3) общ. отвечать, нести ответственностьHe will account for his crime. — Он ответит за свое преступление.
Syn:4) стат. составлять (как правило, в процентном отношении)Imports from Japan accounted for 40% of the total. — Импорт из Японии составлял 40% от общего объема.
Women accounted for 40% of the audience. — Женщины составляли 40% аудитории.
Rent accounts for 50% of expenditure. — Арендная плата составляет половину расходов.
5) общ. вызывать что-л., приводить к чему-л., служить причиной чего-л.A driver's negligence has accounted for a bus accident. — Причиной автобусной аварии стала невнимательность водителя.
See:
* * *
(account; A/c; Acct.) 1) счет, банковский вклад, хронологическая запись о депонировании в банке определенной суммы на оговоренных условиях; см. statement of account; 2) счет, бухгалтерская запись, статья в бухгалтерской книге, отражающая операции в хронологическом порядке (напр., "наличность", "кредиторская задолженность"); 3) отношения между брокером и клиентом по купле-продаже ценных бумаг; = brokerage account; 4) операционный период (цикл) на Лондонской фондовой бирже по акциям: обычно 10 рабочих дней или 2 календарные недели; в году 24 операционных периода (устар.); 5) контрактные отношения между продавцом и покупателем, согласно которым платеж совершается позднее; см. open account; 6) клиент; = client; customer.* * *счет; клиент; покупатель. запись финансовых транзакций для юр или физического лица в банке или других финансовых институтах; . Словарь экономических терминов .* * *клиент, рекламодатель, заказчикклиент рекламного агентства или фирма, непосредственно размещающая свои рекламные сообщения в средствах распространения рекламы-----озаглавленный раздел бухгалтерской книги, в котором регистрируется движение средств, относящихся к определенному лицу или объекту-----Банки/Банковские операции1. счетБанки/Банковские операции2.совокупность записей, обслуживающих движение денежных средств по какому-либо конкретному направлениюБанки/Банковские операциикопия состояния текущего счета клиента за определенный период по схеме: приход-расход-проценты и т. д.-----Финансы/Кредит/Валюта1. финансовый счет2. запись финансовой операции -
15 power
1. noun1) (ability) Kraft, diedo all in one's power to help somebody — alles in seiner Macht od. seinen Kräften Stehende tun, um jemandem zu helfen
3) (vigour, intensity) (of sun's rays) Kraft, die; (of sermon, performance) Eindringlichkeit, die; (solidity, physical strength) Kraft, die; (of a blow) Wucht, dieshe was in his power — sie war in seiner Gewalt
5) (personal ascendancy)[exercise/get] power — Einfluss [ausüben/gewinnen] ( over auf + Akk.)
6) (political or social ascendancy) Macht, diehold power — an der Macht sein
come into power — an die Macht kommen
balance of power — Kräftegleichgewicht, das
hold the balance of power — das Zünglein an der Waage sein
7) (authorization) Vollmacht, diebe the power behind the throne — (Polit.) die graue Eminenz sein
the powers that be — die maßgeblichen Stellen; die da oben (ugs.)
9) (State) Macht, die11) (Math.) Potenz, die12) (mechanical, electrical) Kraft, die; (electric current) Strom, der; (of loudspeaker, engine, etc.) Leistung, die13) (deity) Macht, die2. transitive verb[Treibstoff, Dampf, Strom, Gas:] antreiben; [Batterie:] mit Energie versehen od. versorgen* * *1) ((an) ability: A witch has magic power; A cat has the power of seeing in the dark; He no longer has the power to walk.) die Kraft2) (strength, force or energy: muscle power; water-power; ( also adjective) a power tool (=a tool operated by electricity etc. not by hand).) die Kraft; mit Elektrizität betrieben3) (authority or control: political groups fighting for power; How much power does the Queen have?; I have him in my power at last) die Macht4) (a right belonging to eg a person in authority: The police have the power of arrest.) die Befugnis5) (a person with great authority or influence: He is quite a power in the town.) einflußreiche Persönlichkeit6) (a strong and influential country: the Western powers.) die Macht7) (the result obtained by multiplying a number by itself a given number of times: 2 × 2 × 2 or 23 is the third power of 2, or 2 to the power of 3.) die Potenz•- academic.ru/117970/powered">powered- powerful
- powerfully
- powerfulness
- powerless
- powerlessness
- power cut
- failure
- power-driven
- power point
- power station
- be in power* * *pow·er[ˈpaʊəʳ, AM -ɚ]I. ngay/black \power movement Schwulenbewegung f/schwarze Bürgerrechtsbewegungto be in sb's \power völlig unter jds Einfluss stehento have sb in one's \power jdn in seiner Gewalt habento have \power over sb/sth (control) Macht über jdn/etw haben; (influence) Einfluss auf jdn/etw habenhe has a mysterious \power over her sie ist ihm auf eine rätselhafte Art verfallenabsolute \power absolute Machtto come to \power an die Macht kommenexecutive/legislative \power die exekutive/legislative Gewaltto fall from \power die Macht abgeben müssento be in/out of \power an der Macht/nicht an der Macht seinto restore sb to \power jdn wieder an die Macht bringento be returned to \power wieder [o erneut] an die Macht kommento seize \power die Macht ergreifen [o übernehmenindustrial/military \power Industriemacht/Militärmacht fnuclear \power Atommacht fthe West's leading \powers die westlichen Führungsmächteworld \power Weltmacht fshe is becoming an increasingly important \power in the company sie wird innerhalb des Unternehmens zunehmend wichtigerMother Teresa was a \power for good Mutter Teresa hat viel Gutes bewirktthe \powers of darkness die Mächte pl der Finsternisit is [with]in my \power to order your arrest ich bin dazu berechtigt, Sie unter Arrest zu stellento have the \power of veto das Vetorecht haben6. (authority)▪ \powers pl Kompetenz[en] f[pl]to act beyond one's \powers seine Kompetenzen überschreitento give sb full \powers to do sth jdn bevollmächtigen, etw zu tunit is beyond my \power to... es steht nicht in meiner Macht,...the doctors will soon have it within their \power to... die Ärzte werden bald in der Lage sein,...\power of absorption Absorptionsvermögen ntto do everything in one's \power alles in seiner Macht Stehende tunto have the [or have it in one's] \power to do sth die Fähigkeit haben, etw zu tun, etw tun könnenthey have the \power to destroy us sie haben die Macht, uns zu zerstören8. (skills)\powers of concentration Konzentrationsfähigkeit f\powers of endurance Durchhaltevermögen ntto be at the height [or peak] of one's \powers auf dem Höhepunkt seiner Leistungsfähigkeit seinintellectual/mental \powers intellektuelle/geistige Fähigkeiten\powers of observation Beobachtungsfähigkeit f\powers of persuasion Überzeugungskraft f9. no pl (strength) Kraft f, Stärke f; (of sea, wind, explosion) Gewalt f; (of nation, political party) Stärke f, Macht feconomic \power Wirtschaftsmacht fexplosive \power Sprengkraft f a. figmilitary \power militärische Stärkea poet of immense \power eine Dichterin von unglaublicher Ausdruckskraftto cut off the \power den Strom abstellento disconnect the \power den Strom abschaltenhydroelectric \power Wasserkraft fnuclear \power Atomenergie fsolar \power Solarenergie f, Sonnenenergie fsource of \power Energiequelle f, Energielieferant mfull \power ahead! volle Kraft voraus!what's the magnification \power of your binoculars? wie stark ist Ihr Fernglas?\power of ten Zehnerpotenz ftwo to the \power [of] four [or to the fourth \power] zwei hoch vierthree raised to the \power of six drei in die sechste Potenz erhoben15.▶ the \powers that be die Mächtigen▶ \power behind the throne graue Eminenz\power failure [or loss] Stromausfall m\power industry Energiewirtschaft f\power output elektrische Leistung, Stromleistung f\power switch [Strom]schalter m\power politics Machtpolitik f\power struggle Machtkampf m\power vacuum Machtvakuum ntIII. vi1. (speed)IV. vt▪ to \power sth etw antreibendiesel-\powered trucks Lkws mit Dieselantrieb* * *['paʊə(r)]1. n1) no pl (= physical strength) Kraft f; (= force of blow, explosion etc) Stärke f, Gewalt f, Wucht f; (fig of argument etc) Überzeugungskraft fthe power of love/logic/tradition — die Macht der Liebe/Logik/Tradition
mental/hypnotic powers — geistige/hypnotische Kräfte pl
3) (= capacity, ability to help etc) Macht fhe did all in his power to help them —
it's beyond my power or not within my power to... — es steht nicht in meiner Macht, zu...
4) (no pl = sphere or strength of influence, authority) Macht f; (JUR, parental) Gewalt f; (usu pl = thing one has authority to do) Befugnis fhe has the power to act — er ist handlungsberechtigt
the power of the police/of the law — die Macht der Polizei/des Gesetzes
to be in sb's power — in jds Gewalt (dat) sein
the party now in power — die Partei, die im Augenblick an der Macht ist
he has been given full power(s) to make all decisions —
"student/worker power" — "Macht den Studenten/Arbeitern"
to be the power behind the scenes/throne — die graue Eminenz sein
the powers that be (inf) — die da oben (inf)
the powers of darkness/evil — die Mächte der Finsternis/des Bösen
6) (= nation) Macht fpower on/off (technical device) —
the ship made port under her own power — das Schiff lief mit eigener Kraft in den Hafen ein
8) (of engine, machine, loudspeakers, transmitter) Leistung f; (of microscope, lens, sun's rays, drug, chemical) Stärke fthe power of suggestion —
to the power (of) 2 — hoch 2, in der 2. Potenz
10) (inf= a lot of)
a power of help — eine wertvolle or große Hilfe2. vt(engine) antreiben; (fuel) betreibenpowered by electricity/by jet engines — mit Elektro-/Düsenantrieb
3. vi(runner, racing car) rasenhe powered away from the rest of the field — er raste dem übrigen Feld davon
the swimmer powered through the water —
* * *power [ˈpaʊə(r)]A s1. Kraft f, Stärke f, Macht f, Vermögen n:more power to your elbow! bes Br umg viel Erfolg!;do all in one’s power alles tun, was in seiner Macht steht;it is beyond my power es übersteigt meine Kraft3. Wucht f, Gewalt f, Kraft f4. meist pla) (hypnotische etc) Kräfte plb) (geistige) Fähigkeiten pl:power to concentrate, power(s) of concentration Konzentrationsvermögen n, -fähigkeit f; → observation A 3, persuasion 2 Talent nover über akk):the power of money die Macht des Geldes;be in power an der Macht oder umg am Ruder sein;be in sb’s power in jemandes Gewalt sein;come into power an die Macht oder umg ans Ruder kommen, zur Macht gelangen;have sb in one’s power jemanden in seiner Gewalt haben;6. JUR (Handlungs-, Vertretungs)Vollmacht f, Befugnis f:8. POL (Macht)Befugnis f, (Amts)Gewalt fthe powers that be die maßgeblichen (Regierungs)Stellen;power behind the throne graue Eminenz11. höhere Macht:13. umg Menge f:it did him a power of good es hat ihm unwahrscheinlich gutgetan14. MATH Potenz f:power series Potenzreihe f;raise to the third power in die dritte Potenz erheben15. ELEK, PHYS Kraft f, Leistung f, Energie f:16. ELEK (Stark)Strom m17. RADIO, TV Sendestärke f18. TECHa) mechanische Kraft, Antriebskraft fa) mit laufendem Motor,b) (mit) Vollgas;power off mit abgestelltem Motor, im Leerlauf;under one’s own power mit eigener Kraft, fig a. unter eigener Regie19. OPT Vergrößerungskraft f, (Brenn)Stärke f (einer Linse)B v/t TECH mit (mechanischer etc) Kraft betreiben, antreiben, (mit Motor) ausrüsten: → rocket-poweredC v/i TECH mit Motorkraft fahrenp. abk1. page S.2. part T.4. past5. Br penny, pence6. per7. post, after8. powerP abk1. parkingpr abk1. pair2. paper3. power* * *1. noun1) (ability) Kraft, diedo all in one's power to help somebody — alles in seiner Macht od. seinen Kräften Stehende tun, um jemandem zu helfen
3) (vigour, intensity) (of sun's rays) Kraft, die; (of sermon, performance) Eindringlichkeit, die; (solidity, physical strength) Kraft, die; (of a blow) Wucht, die[exercise/get] power — Einfluss [ausüben/gewinnen] ( over auf + Akk.)
6) (political or social ascendancy) Macht, diebalance of power — Kräftegleichgewicht, das
7) (authorization) Vollmacht, diebe the power behind the throne — (Polit.) die graue Eminenz sein
the powers that be — die maßgeblichen Stellen; die da oben (ugs.)
9) (State) Macht, die11) (Math.) Potenz, die12) (mechanical, electrical) Kraft, die; (electric current) Strom, der; (of loudspeaker, engine, etc.) Leistung, die13) (deity) Macht, die2. transitive verb[Treibstoff, Dampf, Strom, Gas:] antreiben; [Batterie:] mit Energie versehen od. versorgen* * *(of) n.Potenz (n-te von x)(Mathematik) f. n.Einfluss -¨e m.Energie -n f.Herrschaft f.Kraft ¨-e f.Leistung -en f.Potenz -en f.Strom ¨-e m.Vermögen - n. -
16 consumer
consommateur(trice) m, fconsumer acceptance réceptivité f des consommateurs;consumer adviser conseiller(ère) m, f de clientèle;Consumers' Assocation = association britannique de consommateurs;consumer audit audit m consommateur;consumer behaviour comportement m du consommateur;consumer behaviour study étude f du comportement du consommateur;consumer benefit bénéfice m consommateur;consumer brand marque f grand public;consumer confidence niveau m de confiance des consommateurs;consumer credit crédit m à la consommation;consumer debt endettement m des consommateurs;consumer demand demande f des consommateurs;consumer durables biens m pl de consommation (durables);consumer expenditure dépenses f pl de consommation;consumer goods biens de (grande) consommation;consumer group groupe m de consommateurs;consumer industry industrie f de consommation;consumer journalism = journalisme dans le cadre de la défense des consommateurs;consumer loan prêt m à la consommation, prêt personnel;consumer loyalty fidélité f du consommateur;consumer magazine magazine m pour les consommateurs;consumer market marché m de la consommation;consumer motivation motivation f de consommateur;consumer organization organisme m de défense des consommateurs;consumer panel groupe-témoin m, panel m de consommateurs;consumer preference préférence f du consommateur;American consumer price index indice m des prix à la consommation;consumer product bien m de consommation;consumer profile profil m du consommateur;consumer protection défense f des consommateurs;consumer protection agency bureau m d'acceuil des consommateurs;consumer purchasing power richesse f vive;consumer research recherche f sur les besoins des consommateurs;consumer resistance résistance f ou réticence f des consommateurs;consumer satisfaction satisfaction f du consommateur;consumer society société f de consommation;consumer sovereignty souveraineté f du consommateur;consumer spending dépenses de consommation ou des ménages;consumer survey enquête f auprès des consommateurs;consumer test test m auprès des consommateurs;consumer test group groupe test des consommateurs;consumer testing tests m pl auprès des consommateurs;consumer trends tendances f pl de la consommationThat is a bit extreme, but making assumptions about people can be counter-productive and lead to a puzzling, if not insulting, experience. It is a case of traditional brand-value building competing with the current digital-channels marketing mantra of tailoring the retail offering to an audience of one. The Internet has given retailers more direct access to consumer behaviour and is capable of producing staggering amounts of "clickstream" and other data for analysis.
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17 time
1) время || измерять [определять\] время; отмечать время; хронометрировать2) период [интервал\] времени4) срок; длительность, продолжительность5) темп; такт6) хронировать; синхронизировать; осуществлять привязку по времени7) регулировать взаимное положение фаз периодических процессов•time on — время включения; продолжительность пребывания во включенном состоянии;time to failure — наработка на отказ;time to repair — 1. наработка до ремонта 2. время ремонта-
absolute time
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acceleration time
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acceptance time
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access time
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acquisition time
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action time
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active repair time
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actual airborne time
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actual time
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actuation time
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addition time
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add time
-
addressing time
-
administrative time
-
advance time
-
ageing time
-
aging time
-
air cutting time
-
air time
-
alignment time
-
annealing time
-
apparent time
-
arcing time
-
arc time
-
arrestment time
-
arrival time
-
assembly time
-
astronomical time
-
atomic time
-
attack time
-
attenuation time
-
average time
-
averaging time
-
backup time
-
baking time
-
base transit time
-
basin lag time
-
batch-free time
-
block-to-block time
-
blowing time
-
braking time
-
break contact release time
-
bridging time
-
bubble penetration time
-
bubble waiting time
-
build up time
-
burning time
-
burn-off time
-
burst time
-
caging time
-
calendar time
-
capture time
-
carbonizing time
-
carrier transit time
-
cell production time
-
chambering time
-
changeover time
-
characteristic time
-
charge time
-
check-in time
-
chill time
-
chock-to-chock time
-
civil time
-
clear time
-
clearing time
-
clipping time
-
closing time
-
compilation time
-
computer time
-
conditioning time
-
contact time
-
continuous recording time
-
continuous time
-
conversion time
-
cooking time
-
cool time
-
critical time
-
cumulative cutting time
-
cumulative operating time
-
cure time
-
current impulse time
-
current time
-
current-rise time
-
cutoff time
-
cutting time
-
cutting-in time
-
cycle time
-
damping time
-
data-hold time
-
daylight saving time
-
dead time
-
debatable time
-
debugging time
-
debug time
-
decay time
-
deceleration time
-
definite minimum inverse operating time
-
definite operating time
-
deionization time
-
delay time
-
departure time
-
detention time
-
development time
-
discharge time
-
disconnection time
-
discrete time
-
divide time
-
door-to-door time
-
down time
-
drift-transit time
-
drift time
-
drive time
-
dropout time
-
dust-free time
-
dwelling time
-
dwell time
-
early finish time
-
early start time
-
effective time
-
elapsed time
-
emptying time
-
engine ground test time
-
engine operating time
-
engine run-in time
-
engineering time
-
entry time
-
ephemeris time
-
erase time
-
error-free running time
-
estimated elapsed time
-
estimated time of checkpoint
-
execution time
-
exposure time
-
extinction time
-
fall time
-
fast time
-
fault clearing time
-
fault time
-
fetch time
-
firing time
-
first copy-out time
-
flash-off time
-
flight block time
-
flight dual instruction time
-
flight duty time
-
flight time
-
flooding time
-
floor-to-floor time
-
flotation time
-
flushing time
-
flyover time
-
forepumping time
-
forge time
-
freezing time
-
fuel-doubling time
-
fueling time
-
fuel-residence time
-
full operating time
-
fusing time
-
gate-controlled delay time
-
gate-controlled rise time
-
gate-controlled turn-on time
-
gate-controlled-turn-off time
-
gating time
-
generation time
-
Greenwich mean time
-
gross-coking time
-
ground operating time
-
group delay time
-
guard time
-
gyro erection time
-
handling time
-
heat time
-
high-water time
-
holding time
-
hold time
-
hold-off time
-
idle running time
-
idle time
-
ignition time
-
impulse front time
-
impulse tail time
-
incidental time
-
ineffective time
-
initial setting time
-
in-pile time
-
installation time
-
instruction time
-
instrument flight time
-
interaction time
-
interarrival time
-
interpulse time
-
interrupting time
-
intrinsic time
-
ionization time
-
keeping time
-
lag time of flow
-
lag time
-
landing gear extension time
-
latency time
-
lead time
-
leading-edge time
-
life time
-
local time
-
lockage time
-
locking time
-
low-water time
-
machine time
-
maintenance time
-
make contact operating time
-
make contact release time
-
make time
-
make-break time
-
manipulation time
-
Markov's time
-
Markov time
-
maximum permissible short-circuit clearing time
-
mean time between failures
-
mean time between power failures
-
melting time
-
mill delay time
-
mill pacing time
-
mixing time
-
modal transit time
-
monolayer time
-
moving time
-
multiplication time
-
near-real time
-
Newtonian time
-
no-load running time
-
nonreal time
-
normally-closed contact release time
-
nuclear time
-
nucleation time
-
object time
-
observation time
-
off time
-
off-stream time
-
on time
-
on-stream time
-
opening time
-
operating time
-
operator's time
-
optimized contact time
-
orbit phasing time
-
outage time
-
output voltage setup time
-
overall cycle time
-
paralysis time
-
partial operating time
-
particle residence time
-
peak-load time
-
periodic time
-
pickup time
-
plasma time
-
playing time
-
poison override time
-
predetermined time
-
preroll time
-
preset time
-
press down time
-
pressure resistance time
-
prestrike time
-
production pitch time
-
productive time
-
program fetch time
-
program testing time
-
propagation delay time
-
propagation time
-
proper time
-
pulling-out time
-
pull-out time
-
pull-in time
-
pull-up time
-
pulse fall time
-
pulse rise time
-
pulse time
-
ramp time
-
reaction time
-
read time
-
readiness time
-
reading readout time
-
reading time
-
real time
-
recession time
-
reclosing dead time
-
reclosing time
-
recovery time
-
reference time
-
release time
-
remaining life time
-
repair time
-
reset time
-
residence time
-
response time
-
restoration time
-
retention time
-
retrace time
-
retrieval time
-
reverberation time
-
reversal time
-
rewind time
-
rig time
-
rig total operating time
-
rig-down time
-
rig-up time
-
rise time
-
rolling time
-
roughing time
-
round-trip time
-
route-setting time
-
run time
-
run-down time
-
running time
-
running-down time
-
running-in time
-
run-up time
-
scheduled departure time
-
screen time
-
search time
-
seed-free time
-
seek time
-
selection time
-
self-extinction time
-
service time
-
serviceable time
-
servicing time
-
set time
-
setting time
-
settling time
-
setup time
-
shelf time
-
shipping time
-
ship time
-
shot time
-
sidereal time
-
signal modulation time
-
signal transit time
-
simulated time
-
sludging time
-
snubbing time
-
soaking time
-
solar time
-
sowing time
-
specified time
-
spending time
-
spray-on time
-
stabilization time
-
standard time
-
standing time
-
starting time
-
start time
-
station time
-
stay-down time
-
stock-descent time
-
stop time
-
stopping time
-
storage time
-
subtraction time
-
subtract time
-
succession time
-
summer time
-
sweep time
-
switchgear operating time
-
switching time
-
switchover time
-
tack-free time
-
takedown time
-
tap-to-tap time
-
task time
-
thermal death time
-
throughput time
-
time of arrival
-
time of coincidence
-
time of delivery
-
time of fall
-
time of flight
-
time of persistence
-
time of swing
-
tool-in-cut time
-
track time
-
traffic release time
-
trailing-edge time
-
trailing time
-
transfer time
-
transient time
-
transit time
-
transition time
-
translating time
-
transmission time
-
traveling time
-
travel time
-
trigger time
-
trip time
-
troubleshooting time
-
true time
-
turnaround time
-
turn-off time
-
turn-on time
-
turnover time
-
turnround time
-
unit time
-
universal time
-
up time
-
useful time
-
vehicle-off-the-road time
-
viewing time
-
waiting time
-
wait time
-
waiting-on-cement time
-
warm-up time
-
wavefront time
-
wavetail time
-
write time
-
Zebra time
-
zero time
-
zonal time
-
Zulu time -
18 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
19 consumer
сущ.1) эк. потребитель; покупательATTRIBUTES: average 2. 1), 2. 2), conventional 2. 2), end 1. 1), final 1. 1), individual 1. 2), industrial 1. 1), а, loyal 1. 1), potential 2. 2), prospective 2. 2), rational 2. 1), reasonable 2. 1), representative 2. 2), n2, target 3. 1), ultimate 2. 2), n1
British consumers are paying much more than their counterparts in mainland Europe for a wide range of goods. — Британские потребители покупают многие товары по значительно более высокой цене, чем потребители материковой Европы.
Our consumers expect products which are not only delicious (and safe) but which have been produced fairly and ethically. — Наши потребители ожидают таких продуктов, которые не только вкусны и безопасны для здоровья, но еще и были произведены надлежащим образом и в согласии с этическими нормами.
An average consumer for heating in Turkey uses fuel wood at a rate of 0.75 m3 yr. — Среднестатистический потребитель отопления в Турции использует 0,75 м3 в год древесного топлива.
See:average consumer, conventional consumer, disadvantaged consumer, end consumer, end-consumer, fickle consumer, final consumer, green consumers, heat consumer, individual consumer, industrial consumer, interested consumer, intermediate consumer, loyal consumer, manipulated consumer, potential consumer, price-conscious consumer, price-sensitive consumer, prospective consumer, rational consumer, reasonable consumer, representative consumer, savvy consumer, target consumer, ultimate consumer, water consumer, consumer acceptance, consumer account, consumer activist, consumer advertisement, consumer advertising, consumer advisory board, consumer advisory council, consumer advocate, consumer affluence, consumer analysis, consumer anticipations, consumer appeal, consumer attitude, consumer audience, consumer awareness, consumer bank, consumer basket, consumer behaviour, consumer benefit, consumer boom, consumer brochure, consumer budget, consumer business, consumer buying decision, consumer capitalism, consumer choice, consumer clinic, consumer club, consumer commodities, consumer communications, consumer comparison, consumer complaint, consumer confidence, consumer container, consumer cooperation, consumer cooperative, consumer council, consumer credit, consumer culture, consumer debenture, consumer decision making, consumer deficit, consumer delivery, consumer demand, consumer diary, consumer discrimination, consumer durable product, consumer durables, consumer economics, consumer education, consumer effect, consumer electronics, consumer environment, consumer equilibrium, consumer evaluation, consumer expectations, consumer expenditure, consumer favour, consumer feedback, consumer finance company, consumer flow, consumer franchise, consumer fraud, consumer goods, consumer group, consumer guide, consumer habit, consumer impression, consumer income, consumer inertia, consumer information, consumer inquiry, consumer insurance, consumer interest, consumer interview, consumer items, consumer jury, consumer knowledge, consumer language, consumer law, consumer learnings, consumer lease, consumer leasing, consumer legislation, consumer lifestyle, consumer lines, consumer list, consumer loan, consumer lobby, consumer loyalty, consumer magazine, consumer market, consumer marketing, consumer motivation, consumer movement, consumer needs, consumer non-durables, consumer orientation, consumer pack, consumer panel, consumer patronage, consumer perception, consumer personality, consumer policy, consumer population, consumer practice, consumer preferences, consumer premium, consumer pressure, consumer price, consumer products, consumer profile, consumer promotion, consumer properties, consumer protection, consumer psychologist, consumer psychology, consumer publication, consumer purchase, consumer purchaser, consumer rating, consumer reaction, consumer relations, consumer report, consumer research, consumer resistance, consumer response, consumer rights, consumer sale, consumer sales, consumer satisfaction, consumer segment, consumer service, consumer services, consumer setting, consumer shopping, consumer society, consumer sophistication, consumer sovereignty, consumer spending, consumer spendings, consumer study, consumer surplus, consumer survey, consumer tastes, consumer trade practices, consumer trends, consumer use tests, consumer utility, consumer valuation, consumer value, consumer vulnerability, consumer warranty, consumer waste, consumer wealth, consumer welfare, consumer's account, consumers' attitude, consumer's choice, consumer's cooperative, consumer's demand, consumers expenditure, consumer's goods, consumer's indifference curve, consumers market, consumers' market, consumers' panel, consumer's point, consumers' preference, consumers' remedy, consumer's surplus, consumers' surplus, consumer's test, consumer's wants, cost to consumer, price to consumer COMBS: business to consumer, business-to-consumer, business-to-consumer firm, competition for the consumer's dollar, Consumer Credit Act 1974, Consumer Credit Protection Act, Consumer Goods Pricing Act, Consumer Magazine and Agri-Media Rates and Data, Consumer Product Safety Act, Consumer Products Warranties Act, Consumer Protection Act 1961, Consumer Protection Act 1971, Consumer Reports, Consumer Safety Act 1978, Department of Banking and Consumer Finance v. Clarke, Ethical Consumer, Farmer-to-Consumer Direct Marketing Act, Home Equity Loan Consumer Protection Act, Telephone Consumer Protection Act 1991, Uniform Consumer Credit Code, Australian Competition and Consumer Commission, Bureau of Consumer Protection, Consumer Bankers Association, consumer confidence, consumer expenditure2) биол., эк. прир. консумент (организм, который потребляет другие организмы; выделяют первичные, вторичные и третичные консументы)See:
* * *
потребитель: лицо, которое в конечном итоге пользуется данным товаром или услугой (это не всегда покупатель).* * * -
20 target
1. сущ.1) общ. цель, мишень ( в стрельбе)to hit [strike\] a target — попасть в цель
to miss [overshoot\] a target — промахнуться
2) упр. цель, задание, задача, план (какой-л. запланированный количественный показатель или намеченный план действий)target setting — постановка цели [задачи\]
by the target — к установленному [заданному\] сроку
to realize the target — достигнуть намеченной цели, выполнить задание
to beat [exceed, outstrip, overfulfil, smash\] the target — превзойти план [контрольные цифры\]
Our target is to raise $20,000 for cancer research. — Наша задача — собрать 20 тыс. долл. на онкологические исследования.
Syn:See:3) эк. = takeover target2. гл.1) общ. нацеливать2) марк. нацеливать, направлять ( рекламную или сбытовую политику на определенную группу населения)A campaign targets under-35s. — Кампания направлена на людей младше 35 лет.
New retail real-estate firm is targeting San Antonio. — Новое агентство планирует выйти на рынок недвижимости Сан-Антонио.
See:3. прил.общ. целевой, плановый, запланированный (о чем-л. или о ком-л., что является целью)target date — плановый [намеченный\] срок
target figure — плановая [намеченная\] цифра [величина\]
The target group consisted of college graduates who earned more than $50,000 a year. — Целевая группа состояла из выпускников колледжей, зарабатывающих более 50 тыс. долл. в год.
See:target account, target advertising, on-target advertising, target area, target audience, target buyer, target consumer, target customer, target capital structure, target cash balance, target company, target cost, target costing, target demographics, target income, target income sales, target market, target marketing, target population, target price, target pricing, target profit, target rating point, target selling price, target segment, target zone
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abbrev.: TARGET Trans-European Real-Time Gross-Settlement Express Transfer Трансевропейская система быстрых крупных платежей в режиме реального времени: планируемая система расчетов между европейскими банками после введения единой валюты; см. single currency.* * *таргетирование, цельустановление целевых ориентиров денежной системы, регулирование прироста денежной массы, которых придерживаются в своей политике центральные банки
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